The Matt & Shaheen Podcast

Ep:11 Branding your Practice with Ash Gibson

24 min · 31. Okt. 2019
Episode Ep:11 Branding your Practice with Ash Gibson Cover

Beschreibung

In the run up to Xerocon, we've been thinking a lot of about firms that have utilised the Xero platform not just from a systems perspective, but leveraging it to market and communicate their brand. We talk to Ash Gibson, Partner Marketing Manager at Xero who shares her thoughts on successful strategies to create and communicate your message to current and potential clients.

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Alle Folgen

12 Folgen

Episode Ep12: End of Year Special: Interview with Damon Anderson Cover

Ep12: End of Year Special: Interview with Damon Anderson

Matt and Shaheen have a chat with Damon Anderson, Director of Operations for Xero UK. Matt and Shaheen get to know Damon's career path, including a really interesting early career twist as a rugby commentator! Damon then provides a post-Xerocon wrap up, going through all the major product updates and a review of 2019 as a whole. The interview reflects on a massive year for the accountancy industry in the UK with the implementation of Making Tax Digital. Matt, Shaheen and Damon explore some of it's challenges and opportunities for 2020 and beyond. Damon also gives his advice on what firms need to do to stay ahead of the competition and continue to provide value to their clients, leveraging all the technology trends expected to impact the accountancy industry from next year and beyond. Everything from Xero Tax to improvements in the wider ecosystem that will fuel practices growth.

12. Dez. 201952 min