The Mid-Market Edge
Episode Overview Most sellers go to market thinking they know what their business is worth. The number in their head is built on years of ownership, not on what a professional buyer sees when they open the books. Patrick O'Connell has worked on hundreds of deals from both sides of the table, and the pattern is consistent: the sellers who arrive prepared control the process. The ones who don't hand that control to the buyer team the moment diligence begins. What the Episode Explores • The difference between reported EBITDA and defensible EBITDA • Why a sell-side quality of earnings shifts negotiating leverage back to the seller • How buyer type — strategic versus private equity — shapes valuation multiples • What happens when a business goes to market with declining earnings, and how to recover • Why investment bankers who skip the sell-side QoV become the finance function of the deal • Where AI fits in deal-making, and where human judgment still decides outcomes Lessons That Stay With You Buyers are not buying your history. They are buying their confidence in the future. A quality of earnings report is not a compliance exercise. It is a diagnostic that tells you what to fix before buyers find it. The trailing twelve months is the most important number in your deal. Recency matters more than the story you tell about it. Leverage in a transaction belongs to whoever controls the numbers first. Building a great business and building a sellable business are related disciplines. They are not the same one. Moments That Linger "Fire yourself from being the finance and accounting function of your deal." "You don't want a buy-side due diligence team to dictate valuation. You want to start with your own work conducted." "When we step into a target company and they don't prepare this, we have significant leverage over their deal team." About Patrick O'Connell Patrick O'Connell is the founder of O'Connell Advisory Group (OAG), a financial due diligence firm serving entrepreneurs, private equity groups, and independent sponsors navigating lower middle market M&A transactions. A serial entrepreneur since childhood with deep roots in traditional transaction advisory, Patrick built OAG around a belief that smaller business owners deserve the same rigor and diligence quality typically reserved for large-cap deals. His firm provides Quality of Earnings (QoV), transactional tax, and valuation advisory, working on both the buy side and the sell side to help clients understand what their numbers actually say before a buyer does. About the Host: Kevin Bonfield Kevin Bonfield is a strategy advisor and operator with more than twenty years of experience helping mid-market companies scale through complexity, transition, and growth. As the founder of Concentre, Kevin works with founders and private equity-backed companies to strengthen operating models, leadership capability, and organizational readiness ahead of critical growth and transition events. Through The Mid-Market Edge Podcast, Kevin brings forward practical conversations focused on the realities of leadership, scale, integration, and value creation inside mid-market organizations. Connect with Patrick O'Connell: LinkedIn [https://www.linkedin.com/in/patrick-o-connell-3b235177] | OAG Website [https://oconnelladvisorygroup.com/] If you'd like to copy of OAG's 2026 Independent Sponsor Market Report: Email [%20contact@oconnelladvisorygroup.com] Subscribe to The Mid-Market Edge: Youtube [https://www.youtube.com/@Mid-MarketEdgePodcas]t | Apple Podcast [https://podcasts.apple.com/us/podcast/the-mid-market-edge/id1846931727] | LinkedIn Page [https://www.linkedin.com/company/mid-market-edge-podcast/] Connect with Kevin Bonfield: concentre.net [https://concentre.net] | midmarketedge.com [https://www.midmarketedge.com/] | LinkedIn [https://www.linkedin.com/in/kevinbonfield/]
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