Using Multi-Touch Marketing in Lending

Using Multi-Touch Marketing in Lending

In the current marketing environment for lending, there is more and more competition, and our audience is getting more sophisticated in how they interact with messaging and communication. To get better ROI on your marketing you need to use a true multi-touch marketing system – taking advantage of a variety of communication channels. And most importantly, it all needs to be part of an integrated Marketing System. www.mortgageiqcrm.com/

How geocoding with Geocodio benefits your marketing & sales segmentation

In this podcast episode of the Mortgage iQ show, Chris King, President of Mortgage iQ CRM joins me in talking all about the benefits of geocoding with Geocodio. Listen to find all about how Mortgage IQ CRM uses Geocodio as an integral part of our geocoding workflow, offering intelligent lead and/or account routing and assignments based on sophisticated geographical assignment rules, surgical marketing, sales route optimization and more. Reach out to us to find out more about integrating with Geocodio and any of our other integrations! https://www.mortgageiqcrm.com/ Also check out Geocodio: https://www.geocod.io/updates/2020-05-22-customer-spotlight-mortgage-iq/

How to write better marketing emails - the nuances of email communication today

Email Marketing has changed drastically over the years - are you up to date with best practices? Learn more: https://www.mortgageiqcrm.com/

Why Mortgage Marketing CRM is a must have for your 2020 Lending Marketing Plan

Learn how you can address the new challenges coming up in 2020 Mortgage Lending Marketing by setting up a proper Lead Management Marketing platform for your organization. Learn more: https://www.mortgageiqcrm.com/ 00:00 - Intro 00:47 - Latest 2020 marketing trends in Mortgage Lending 03:15 - Becoming more efficient 05:11 - Increase compliance and standards adherence 06:50 - Make the most of your talent resources 07:44 - Using your data to be more relevant 09:54 - Adapting to modern "Millennial" next-gen marketing 13:05 - Tracking conversion results and getting "proactive" with automation 16:26 - Addressing pain points with the lack of systematizing 18:14 - How to get started with setting up a proper CRM system 20:40 - Attracting top talent with a top of the line tool set 22:04 - Close

New Regulation Coming in 2020

New Regulation Coming in 2020 by Mortgage iQ CRM