From Content to Conversations: Building Trust Through Social Media Engagement

Real People, Real Life: The Power of Authentic Photography in Senior Living

In this episode of With the Move In, Larry wraps up the “Trust is the Currency” series with Tom Sanders, owner of Tom Sanders Photography and Films and Senior Living Photography. Tom shares how his career began with photographing World War II veterans and evolved into more than 20 years of visual storytelling for the senior living industry. Together, Larry and Tom discuss why authentic imagery matters more than ever, especially in an age of stock photography and AI-generated visuals. They explore how senior living communities can better showcase real residents, vibrant lifestyles, modern amenities, and meaningful stories through photography and motion. Tom also shares practical advice on planning photo shoots, helping residents feel comfortable on camera, organizing digital assets, and creating a library of visuals that supports marketing for years to come. For senior living marketers and operators, this conversation is a reminder that trust is built visually, and the right imagery can help families see the true life, energy, and heart of a community. https://www.linkedin.com/in/tom-sanders-b372b1139/ [https://www.linkedin.com/in/tom-sanders-b372b1139/] https://tomsandersphoto.com/ [https://tomsandersphoto.com/] https://seniorstockphotos.com/ [https://seniorstockphotos.com/]

Stop Selling, Start Storytelling: The Role of Video in Senior Living

In this episode of The Move In Senior Living Podcast, host Larry Williams discusses all aspects of video content with Nathan Jones, founder and CEO of Dash Media, which specializes in video content marketing for the senior living industry. Jones talks about creating scalable, authentic video content for senior living communities. Discover how to build effective systems, leverage storytelling, and strategically use video throughout the marketing funnel to connect with audiences and build trust. https://www.linkedin.com/in/nathan-jones-seniorliving/ [https://www.linkedin.com/in/nathan-jones-seniorliving/] https://www.mydashmedia.com/ [https://www.mydashmedia.com/]

From Content to Conversations: Building Trust Through Social Media Engagement

In this episode of The Move In Senior Living Podcast, host Larry Williams chats with B Squared Media’s Brooke Sellas about the evolving role of social media in senior living marketing, emphasizing trust-building, meaningful engagement, and responsive communication. Brooke shares practical insights and experiences she’s gained advising brands of all shapes and sizes on how senior living communities can leverage social channels to enhance credibility, handle difficult conversations, and turn feedback into opportunities for growth. https://www.linkedin.com/in/brookebsellas/ [https://www.linkedin.com/in/brookebsellas/] https://bsquared.media/ [https://bsquared.media/]

Early Experience, Lasting Impact: The Growth Power of Resident Satisfaction

In this episode of The Move In, recorded at the L&R Media Studio, Larry Williams sits down with senior living revenue growth strategist Cristy Ballard for a powerful conversation about why customer experience is becoming one of the most important growth strategies in senior living. From the very first phone call to follow-up, move-in, and long-term resident satisfaction, Cristy shares why every touchpoint has the power to build trust or break it. Together, they explore how communities can move beyond siloed sales, marketing, and operations teams to create a more connected, human-centered customer journey. Cristy also shares her perspective on the future of AI in senior living, explaining how automation can improve efficiency while making emotional intelligence, empathy, and authentic human connection more valuable than ever before. This episode dives into intentional follow-up strategies, customer experience leadership, branding, operational alignment, and why the communities that will continue to grow are those that help prospects, residents, and families feel truly seen, heard, and valued. https://www.linkedin.com/in/cristy-ballard-7712b611/ [https://www.linkedin.com/in/cristy-ballard-7712b611/]

Building Trust, One Conversation at a Time: Inside the Green Bench Documentary

In this powerful episode of On the Move in Senior Living Marketing, Larry Williams sits down with Brad Bushby, Vice President of Sales and Marketing at Schlegel Villages and executive producer of The Green Bench documentary. What started as a celebration of the Green Bench Program’s 10-year anniversary became something far greater: a deeply moving documentary about trust, human connection, storytelling, and the wisdom that comes from truly listening to older adults. Brad shares the inspiration behind the film, which follows residents as they revisit meaningful places from their past, reconnect with lifelong memories, and engage in heartfelt conversations that reveal the beauty, heartbreak, humor, and resilience that define a life well lived. Together, Larry and Brad unpack why authentic storytelling matters more than ever in senior living—and how building trust often begins with something as simple as sitting down and listening. The conversation explores: * The emotional journey behind creating The Green Bench documentary * How authentic resident stories can transform senior living marketing * Why storytelling builds deeper trust with families and prospects * The importance of vulnerability, empathy, and human connection * How communities can move beyond features and amenities to showcase real life * The growing “Green Bench” movement and its impact on the industry More than a conversation about marketing, this episode is a reminder that every resident has a story worth hearing, and that trust is built one meaningful conversation at a time. Brad Bushby Linkedin Page [https://www.linkedin.com/in/brad-bushby-b6685011/] https://schlegelvillages.com/TheGreenBench The Green Bench Film - Official Trailer [https://www.youtube.com/watch?v=chz5cnoTZhM]