The Net Zero Business Podcast

Does Sustainability Sell? with Prof Frédéric Dalsace, IMD

50 min · 17. Apr. 202650 min
Episode Does Sustainability Sell? with Prof Frédéric Dalsace, IMD Cover

Beschreibung

Today I'm joined by Frédéric Dalsace, Professor of Marketing at the prestigious IMD business school and co-author of a new book, Clean Winners. The book looks at where high profile corporate sustainability ventures have failed, notably Unilever, and sets out 'Sustainability 2.0' to address those shortcomings. As you'll hear, we don't agree on everything – the role of premium Sustainability products/services is a notable example – but we do agree on the fundamental point that Sustainability must deliver business benefits to survive. We both have plenty of opinions! The offer of a place on my Achieving Net Zero: A Practical Guide for Business course for just £11.99 can be found here [https://www.udemy.com/course/everything-you-need-to-know-about-net-zero/?couponCode=2360ED3CCF20B0358311]. That's incredible value and you'll be helping keep the podcast on the road. The link will expire on 17 May 2026, so don't dawdle. The episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Alle Folgen

127 Folgen

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The Battery Age: BESS, EV Power Pack Reuse and V2G with Matthew Lumsden, Connected Energy

When an EV battery is no longer fit to power a vehicle, that is not the end of its useful life. Connected Energy takes those batteries and effectively doubles their lifespan by using them in Battery Energy Storage Systems (BESS) for grid management services before they are ultimately recycled. Founder and CEO Matthew Lumsden explains how the business models for both sections of that process work, giving fascinating insights into a fast moving world at the cutting edge of clean energy. To get the incredibly good value Net Zero for Business training course mentioned in the pod, click here [https://www.udemy.com/course/everything-you-need-to-know-about-net-zero/?couponCode=NETZERO] and use the code NETZERO - it all helps keep the show on the road! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Regular listeners may have noticed the normal rhythm of our episodes is three guest interviews followed by a solo effort by yours truly. I'm pleased to launch a new version of that fourth episode – a monthly round up of news, interviews and other reflections which I hope you will find useful if not inspiring. This month we cover the ongoing situation in the Gulf, the IEA energy review, changes to the UK electricity pricing system, US bullying and Dale Vince's less than useful intervention on heat pumps. This is very much a work in progress and all feedback is gratefully received. This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

24. Apr. 202613 min
Episode Does Sustainability Sell? with Prof Frédéric Dalsace, IMD Cover

Does Sustainability Sell? with Prof Frédéric Dalsace, IMD

Today I'm joined by Frédéric Dalsace, Professor of Marketing at the prestigious IMD business school and co-author of a new book, Clean Winners. The book looks at where high profile corporate sustainability ventures have failed, notably Unilever, and sets out 'Sustainability 2.0' to address those shortcomings. As you'll hear, we don't agree on everything – the role of premium Sustainability products/services is a notable example – but we do agree on the fundamental point that Sustainability must deliver business benefits to survive. We both have plenty of opinions! The offer of a place on my Achieving Net Zero: A Practical Guide for Business course for just £11.99 can be found here [https://www.udemy.com/course/everything-you-need-to-know-about-net-zero/?couponCode=2360ED3CCF20B0358311]. That's incredible value and you'll be helping keep the podcast on the road. The link will expire on 17 May 2026, so don't dawdle. The episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

17. Apr. 202650 min