The NOM Studios Podcast

How to Use LinkedIn for Networking, Referrals & Business Growth | Beth Granger | NOM Studios Extras

22 min · Gestern
Episode How to Use LinkedIn for Networking, Referrals & Business Growth | Beth Granger | NOM Studios Extras Cover

Beschreibung

How do you actually use LinkedIn to build relationships, generate referrals, and grow your business? In this episode of the NOM Studios Podcast, Theo Massillon sits down with Beth Granger, LinkedIn trainer, speaker, consultant, and networking strategist, to discuss how professionals can leverage LinkedIn beyond posting content and chasing the algorithm. Beth shares her journey from graphic designer to entrepreneur, explains why she views LinkedIn as a networking platform first and a marketing platform second, and reveals practical strategies for creating better business conversations, stronger referral partnerships, and meaningful professional relationships. Whether you're a business owner, entrepreneur, salesperson, speaker, or professional looking to grow your network, this conversation is packed with actionable insights you can use immediately. Context: Beth Granger helps professionals build stronger business relationships through strategic networking, LinkedIn optimization, and more effective conversations that lead to opportunities, referrals, and long-term growth.  Timeline Highlights 00:00 Introduction & Meet Beth Granger 00:53 From Graphic Designer to Business Owner 01:46 What Beth Actually Helps Clients Do 02:34 Helping Leaders Have More Powerful Conversations 03:08 Why Variety Keeps Entrepreneurship Exciting 03:51 Risk Taker or Opportunity Seeker? 04:39 How Beth Started Her Business During a Tough Job Market 06:12 Adapting and Finding Opportunities as an Entrepreneur 07:03 What "Exactly What to Say" Means 08:02 Reconnecting With Your Network Without Selling 09:01 One Simple Shift for Difficult Conversations 10:08 The Biggest Mistake People Make in Sales Conversations 11:00 How Beth Became a LinkedIn Specialist 12:13 Why LinkedIn Is a Networking Tool First 12:51 The SPAC Method for Better Referral Networking 15:00 A LinkedIn Search Strategy Most People Don't Know About 16:12 How Beth Started Building a Speaking Career 18:20 Speaking at Universities & Becoming a Professional Speaker 18:50 Why Beth Prefers Smaller Audiences 20:06 Lightning Round: Trust Your Gut or Trust the Data? 20:39 Why Beth Would Pick Up the Phone Instead of Sending an Email 21:10 LinkedIn DM vs Face-to-Face Coffee 21:26 Final Thoughts & Closing Conversation Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

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Alle Folgen

38 Folgen

Episode How to Scale a Nonprofit with $0 Funding | NOM Studios - Extras Cover

How to Scale a Nonprofit with $0 Funding | NOM Studios - Extras

The nonprofit sector is facing a quiet, devastating crisis: community demand for services is at an all-time high, but traditional donor funding is drying up. Most struggling organizations try to solve this by working harder to "stand out"—unwittingly competing for the exact same shrinking pool of donor dollars. That strategy is a trap. In this episode, Kelli-Anne Cerrini (Marketing Manager at Cerrini & Associates and the Nonprofit Resource Hub) breaks down why hyper-competition is killing your growth, and reveals The Collaboration Playbook—a blueprint to unlock massive hidden resources in your local community without spending a dime. Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

Gestern19 min
Episode How to Use LinkedIn for Networking, Referrals & Business Growth | Beth Granger | NOM Studios Extras Cover

How to Use LinkedIn for Networking, Referrals & Business Growth | Beth Granger | NOM Studios Extras

How do you actually use LinkedIn to build relationships, generate referrals, and grow your business? In this episode of the NOM Studios Podcast, Theo Massillon sits down with Beth Granger, LinkedIn trainer, speaker, consultant, and networking strategist, to discuss how professionals can leverage LinkedIn beyond posting content and chasing the algorithm. Beth shares her journey from graphic designer to entrepreneur, explains why she views LinkedIn as a networking platform first and a marketing platform second, and reveals practical strategies for creating better business conversations, stronger referral partnerships, and meaningful professional relationships. Whether you're a business owner, entrepreneur, salesperson, speaker, or professional looking to grow your network, this conversation is packed with actionable insights you can use immediately. Context: Beth Granger helps professionals build stronger business relationships through strategic networking, LinkedIn optimization, and more effective conversations that lead to opportunities, referrals, and long-term growth.  Timeline Highlights 00:00 Introduction & Meet Beth Granger 00:53 From Graphic Designer to Business Owner 01:46 What Beth Actually Helps Clients Do 02:34 Helping Leaders Have More Powerful Conversations 03:08 Why Variety Keeps Entrepreneurship Exciting 03:51 Risk Taker or Opportunity Seeker? 04:39 How Beth Started Her Business During a Tough Job Market 06:12 Adapting and Finding Opportunities as an Entrepreneur 07:03 What "Exactly What to Say" Means 08:02 Reconnecting With Your Network Without Selling 09:01 One Simple Shift for Difficult Conversations 10:08 The Biggest Mistake People Make in Sales Conversations 11:00 How Beth Became a LinkedIn Specialist 12:13 Why LinkedIn Is a Networking Tool First 12:51 The SPAC Method for Better Referral Networking 15:00 A LinkedIn Search Strategy Most People Don't Know About 16:12 How Beth Started Building a Speaking Career 18:20 Speaking at Universities & Becoming a Professional Speaker 18:50 Why Beth Prefers Smaller Audiences 20:06 Lightning Round: Trust Your Gut or Trust the Data? 20:39 Why Beth Would Pick Up the Phone Instead of Sending an Email 21:10 LinkedIn DM vs Face-to-Face Coffee 21:26 Final Thoughts & Closing Conversation Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

Gestern22 min
Episode Why Most People Feel Stuck in Their Careers (And How to Start Over) | Sacsha Flowers Cover

Why Most People Feel Stuck in Their Careers (And How to Start Over) | Sacsha Flowers

What’s the difference between having a job… and building a career that actually fulfills you?In this episode of the Nom Studios Podcast, Theo Massalon sits down with career coach and professional development lead Sasha Calix to talk about career burnout, purpose-driven work, career pivots, layoffs, networking, side hustles, and what professionals REALLY struggle with when trying to transition careers.After spending 15 years in fashion and graduating from Parsons School of Design, Sasha transitioned into education and career development, where she now helps professionals reconnect with their purpose and secure opportunities aligned with who they truly are.If you’ve ever felt stuck, burned out, lost in your career, or unsure about your next move — this conversation is for you. Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

20. Mai 202618 min
Episode From Grief to Growth: How Losing Everything Made Me Stronger | Maggie’s Story Cover

From Grief to Growth: How Losing Everything Made Me Stronger | Maggie’s Story

Life doesn’t warn you before everything changes.In this episode, Maggie opens up about losing her husband to cancer while raising a baby—and how she found the strength to keep going when everything felt uncertain.This conversation dives deep into: * What grief actually feels like (beyond what people see) * The reality of healing while still showing up every day * How acceptance—not avoidance—became her greatest strength * Rebuilding your life when nothing goes as planned Her story is raw, honest, and powerful—and a reminder that even in the hardest seasons, growth is still possible. “I didn’t know how I’d get through it… I just kept going.”If you’ve ever felt stuck, overwhelmed, or forced to start over—this episode will hit home. Tap in and hear the full story.  Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

6. Mai 202623 min
Episode From Albany to Washington: Dr. Taylor Darling on Running for Congress, Reclaiming Long Island, and Putting People First Cover

From Albany to Washington: Dr. Taylor Darling on Running for Congress, Reclaiming Long Island, and Putting People First

Dr. Taylor Darling served three terms as NYS Assemblywoman for the 18th Assembly District before answering the call to run for U.S. Congress representing CD4 in Nassau County. In this conversation, she gets real about affordability, healthcare, immigration, and what it actually means to show up for the people. This one will change how you think about public service. SHOW NOTES In this episode of The NOM Studios Podcast, Theo sits down with Dr. Taylor Darling - former NYS Assemblywoman, three-term representative of the 18th Assembly District, and current candidate for U.S. Congress (NY-04). Taylor didn't plan any of this. She went to Greece, came home, and two days later she was running for office. Six years later, she's taking the fight to Washington. In this conversation, they get into: * How a trip to Greece in 2018 changed the trajectory of her life and career * What it felt like to unseat an incumbent and win her first race * Why she's running for Congress now and what the community is actually asking for * The affordability crisis hitting Long Island families hardest * Immigration, healthcare, and public safety in CD4 * How she navigates the brutality of politics while staying grounded * Her ADHD diagnosis and how neurodivergence is actually a superpower in this work * Hot takes on bipartisanship, social media, and whether politicians care more about reelection than results * What she'd tell 16-year-old Taylor today Taylor's approach to public service is simple: ask people what they need, then go get it. No fluff, no ego, just results. Connect with Dr. Taylor Darling:Instagram: @taylordarlingWebsite: www.taylordarlingny.com [http://www.taylordarlingny.com]Volunteer or donate at taylordarlingny.com Recorded at NOM Studios | Garden City, NY www.nomstudios.co [http://www.nomstudios.co] Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!

11. März 202633 min