Forced Pricing Transparency in Home Improvement

Forced Pricing Transparency in Home Improvement

Marcus Sheridan, founder of contractor pricing platform Price Guide, joins Pro Remodeler editor Dan Morrison to explain why AI and Google are increasingly filtering out contractors who won't discuss pricing online. They cover the new Google "get competitive quotes" feature, why call-for-quote is losing leads, what belongs on a pricing page, how a pricing estimator can push paid ad conversion rates from 5 percent to 40 percent, and what happens when AI agents start vetting contractors autonomously. If your lead volume has dropped in the past year, this conversation explains why and what to do about it.

The Power of Finance Options as a Remodeling Service

In a panel discussion at our Annual Pinnacle Experience Event, senior editor Jay Schneider assembled a small panel of finance professionals to discuss with the audience finance options worth offering and how they can not only win jobs but also make them bigger.

Preparing for ICE Interactions on Jobsites

Immigration attorney Kathleen Campbell Walker of Dickinson Wright explains how construction companies can prepare for and respond to ICE inspections or raids. The conversation covers employer responsibilities in verifying work authorization, handling warrants and subpoenas, best practices for site protocols, common mistakes during enforcement actions, and the broader legal and industry context shaping immigration compliance. DISCLAIMER: it should be noted that Walker is not legally allowed to provide counsel and that the information she has provided us with is strictly for the purposes of education.

Unleashing Greatness w/ Mark McClanahan

This episode features Mark McClanahan, President of Mosby Building Arts, on the topic of developing leaders within the company. He delivers a system of steps you can take to focus your team on creating more leaders. Because that's how growth happens.

The BIG Board w/ Ian Schwandt

Today, we are going to peek into the tech stack of Ian Schwandt, the Production Manager for TDS Custom Construction in Madison, Wisconsin. Ian is going to talk about what he calls The Big Board. The Big Board is a spreadsheet, but not just any old spreadsheet. It’s a high-performance control panel built on a decade of remodeling data—tracking every project in real time.  It's got some custom calculators, too.