The Program with Woj
Texas football GM Brandon Harris joins Woj to pull back the curtain on what it actually costs to build and keep a championship-level roster in the SEC. In this episode, we cover: * Why the minimum investment to compete for a national championship in the SEC is $30 million and climbing * How Harris structures negotiations to keep Coach Sark insulated from player money conversations * The three tiers of players on every roster and why the middle tier is always the hardest deal to close * Why he'd rather negotiate with an agent than a parent every time and what he tells families who ask * What a visit to the Baltimore Ravens front office taught him about building a program the right way * How roster inflation has grown 20 to 25 percent year over year with no ceiling in sight Subscribe for more episodes of The Program with Woj, new every Wednesday. 1:33 — Brandon Harris on Becoming Texas Football’s GM 2:45 — How the Transfer Portal Changed Roster Building 4:10 — Why College Football Is Moving Toward a 5-Year Model 5:12 — The Biggest Problem With Roster Retention 6:16 — The Academic Challenge of Modern Transfers 8:33 — How Texas Builds a Championship Roster 10:27 — Why Retaining Players Matters More Than Recruiting 11:24 — The NIL Problem With High School Recruits 12:48 — How Texas Finds NFL Talent Others Missed 13:47 — What Brandon Harris Learned From NFL Front Offices 15:08 — Why the Ravens Are the Model Organization 16:09 — What a National Championship Roster Costs Now 17:47 — How Much Time Texas Spends Raising Money 19:56 — How Texas Evaluates NIL Market Value 21:32 — Why Some GMs Are Better Negotiators Than Others 22:50 — Why Restraint Matters in Recruiting 24:27 — Why Sark Doesn’t Handle NIL Negotiations 26:22 — The Three Tiers of Players on a College Roster 27:56 — Why Agents Are Easier Than Parents 29:01 — When Relationships Become Business Decisions A big thank you to our presenting sponsor, Novig, America’s sports exchange, where you can make picks on the NBA, NFL, and more at the best odds. Go to https://novig.com [https://novig.com] and use code WOJ to get 50 dollars worth of Novig coins when you spend your first five dollars. Must be 21+. No purchase necessary to play. Void where prohibited. See terms of use for eligibility. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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