112. The REAL Cost of Beauty Trade Shows | What Vendors Don't Tell You (Vegas 2026)

112. The REAL Cost of Beauty Trade Shows | What Vendors Don't Tell You (Vegas 2026)

If you've ever wondered what it's actually like to run a booth at a beauty trade show, this episode is for you. Chance and I are pulling back the curtain on our experience exhibiting at Be Well Vegas 2026. We're sharing the good, the bad, and everything in between, from driving 15+ hours with nearly 1,500 pounds of inventory, unexpected expenses, union rules, booth setup chaos, Wi-Fi prices that shocked us, and whether trade shows are still worth it for small businesses. This isn't a highlight reel. It's the real behind-the-scenes of what entrepreneurs go through to show up for their customers. In this episode we discuss: * What it really costs to exhibit at a beauty trade show * Our complete Vegas expense breakdown * Why so many vendors are struggling * Lessons we learned from Be Well Vegas 2026 * How we handle setbacks without quitting * Why documenting your journey matters * The real ROI beyond sales * The mindset that keeps us moving forward through every hurdle Whether you're an esthetician, salon owner, beauty brand, or entrepreneur, I hope this episode gives you an honest look at what happens behind the scenes of building a business. 🎧 Listen to The Rebel Show every week for business strategy, marketing, entrepreneurship, and esthetician education. 💗 Want to try Rebel Wax? Claim your professional samples (licensed professionals & students). 📚 Join my FREE Hard Waxing Course 📲 Subscribe for more behind-the-scenes business content and waxing education. #BeautyBusiness #SmallBusiness #TradeShow #Entrepreneur #Esthetician #BeautyIndustry #BusinessPodcast #WaxingBusiness #RebelWax #TradeShowTips

111. How to Get More Waxing Clients FAST | The Rule of 100 for Estheticians

If you're struggling to get more waxing clients, fill empty appointment slots, or grow your esthetics business, this episode is for you. Today I'm breaking down the exact marketing strategy I've been using to rapidly grow our waxing studio, and it's working. After implementing the Rule of 100, our brand-new waxer booked 31 clients in her first 7 days, and our studio continues to see new appointments coming in every single day. In this episode, I'll walk you through: ✔ What the Rule of 100 is ✔ How solo estheticians can use it to get fully booked ✔ The daily marketing habits that actually bring in clients ✔ DM outreach strategies that work ✔ Content ideas that attract local clients ✔ Why consistency beats talent every single time Whether you're a brand-new esthetician, opening your own suite, or trying to grow your waxing business, these are the same strategies I use inside my own business. 👇 Let me know in the comments: What's your 100 actions going to be today? A huge thank you to today's sponsor, GlossGenius! It's the booking software we use to help streamline our business, improve rebooking, and simplify our day-to-day operations. Use code REBEL for 50% off your first two months of a Premium plan.http://glossgenius.com/rebelshow FREE Hard Waxing Course: https://training.lashandwaxoc.com/101 Try Rebel Wax FREE (Licensed Professionals & Students): email us support@lashandwaxoc.com with verification Shop Rebel Wax: https://www.rebelwax.com Book at Rebel Wax Studio: https://www.brazilianwaxbend.com 🎧 Listen to The Rebel Show every Monday for real business strategies, waxing education, and no-BS advice to help you grow your beauty business. #WaxingBusiness #Esthetician #SoloEsthetician #BeautyBusiness #GetMoreClients #WaxingStudio #EstheticianMarketing #SmallBusiness #BusinessGrowth #RebelWax

110. The Best Defense Is Offense: How Estheticians Stay Fully Booked

Are you only marketing your business when your books are slow? In this episode of The Rebel Show, I'm sharing one of the biggest mindset shifts that has helped me grow both my studio and Rebel Wax: the best defense is offense. Too many estheticians wait until appointments slow down, income drops, or motivation shows up before they take action. The truth is, by the time you're reacting, you're already behind. In this episode, I cover: ✨ Why waiting for motivation is hurting your business ✨ How we booked 70 clients for a brand-new waxer ✨ Why marketing is now your primary job as a business owner ✨ The importance of reviews, email marketing, and systems ✨ How to stop playing defense and start creating opportunities ✨ Why confidence comes AFTER action, not before If you've been waiting until your business feels "ready," this episode is your sign to start showing up now. 🎙 The Rebel Show releases every Monday at 6 AM. 💻 Want to learn hard waxing for FREE? Join my free Hard Waxing 101 course: https://training.lashandwaxoc.com/101 📍Own a waxing business and looking for supplies? Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 ✨ Special thanks to our sponsor, GlossGenius. Save 50% off your first two months of a premium plan using code REBEL. #EstheticianBusiness #WaxingBusiness #EstheticianMarketing #BeautyBusiness #SoloEsthetician #WaxingStudio Confidence doesn't come first. Action does.

109. The 6 Stages Every Solo Esthetician Goes Through (Don't Quit Yet)

Have you ever opened your waxing business full of excitement… only to find yourself crying in your car wondering if you made a huge mistake? You're not alone. In this episode of The Rebel Show, we're breaking down the 6 stages every solo esthetician goes through when building a beauty business. From the excitement of opening your doors to the dreaded "Valley of Despair," understanding this emotional cycle can help you push through the hard seasons instead of giving up too soon. If you've been struggling to book clients, questioning whether going solo was the right decision, or feeling overwhelmed by the realities of entrepreneurship, this episode is for you. You'll learn: ✨ The emotional cycle of change explained ✨ Why most estheticians quit too early ✨ How to recognize when you're in the Valley of Despair ✨ The mindset shift that helps you keep going ✨ What success and fulfillment actually look like as a beauty entrepreneur ✨ How to build a business you truly love. Whether you're a solo esthetician, waxing specialist, lash artist, or beauty professional dreaming of growing your business, this conversation will remind you that what you're experiencing is normal and that breakthrough is often closer than you think. Sponsored by GlossGenius Ready to simplify your beauty business? Use code REBEL to get 50% off your first two months of Premium plans. http://glossgenius.com/rebelshow 👇 Tell me in the comments: Which stage are you in right now? #SoloEsthetician #WaxingBusiness #EstheticianBusiness #BeautyBusiness #EstheticianLife #WaxingBusinessTips #BeautyEntrepreneur #TheRebelShow

108. How I Booked 31 Clients In 7 Days As A Waxing Studio Owner | Rebel Wax Studio

If you're a solo esthetician, waxing studio owner, or beauty professional struggling to fill your books, this episode is for you. I recently hired a new waxer and in her first 7 days she had 31 clients on her books. Fast forward just a few short weeks and she now has over 200 appointments booked since joining our team. In this episode, I'm breaking down exactly what I did to make it happen and how you can apply these same strategies to your business. You'll learn: ✔️ How we're using TikTok to attract local clients ✔️ The local SEO strategy bringing in bookings ✔️ How Google Business Profile is helping us grow ✔️ The DM outreach strategy that's converting ✔️ Email marketing campaigns that actually work✔️ Why most estheticians stay stuck with empty books ✔️ How to become impossible to miss in your local market If you're trying to grow your waxing business, build a fully booked schedule, or get more waxing clients, these are the exact strategies we're using right now at Rebel Wax Studio in Bend, Oregon. Sponsor Spotlight 💗 Today's episode is sponsored by GlossGenius If you're tired of gaps in your schedule, clients not rebooking, or credit card processing fees eating into your profits, I highly recommend checking out GlossGenius. We use GlossGenius at Rebel Wax Studio every single day to manage bookings, client communication, inventory, reporting, online booking, automated reminders, and rebooking systems. As we've continued to grow our team, it's become an essential part of running our business. ✨ Use code REBEL to receive 50% OFF your first 2 months of a GlossGenius Premium Plan. glossgenius.com/rebelshow Resources Mentioned ✨ Book a Waxing Appointment at Rebel Wax Studio brazilianwaxbend.com 🎓 FREE Hard Waxing 101 Course: Free Hard Waxing 101 Course https://training.lashandwaxoc.com/101 📦 Want to Try Rebel Wax? New customers can claim free Rebel Wax samples. To qualify, you must be a licensed esthetician/cosmetologist or currently enrolled in school. Please email proof of your license or school enrollment to support@lashandwaxoc.com and our team will help you get started. 🛍 Shop Rebel Wax 10% off https://lashandwaxoc.com/discount/BREE10 Connect With Me📱 Instagramhttps://www.instagram.com/breemesquit/ #WaxingBusiness #EstheticianBusiness #WaxingClients #BeautyBusiness #WaxingStudio #MarketingForEstheticians #SoloEsthetician