Rebecca Fowler - How to build a community around flowers (Interflora) | The Rest is Content Podcast

Rebecca Fowler - How to build a community around flowers (Interflora) | The Rest is Content Podcast

What does it actually mean to be a Community Growth Manager in today's digital landscape? In this episode I’m talking to Rebecca Fowler. Becca is the Community Growth Manager at Interflora for the UK & Ireland. We discuss the shifting paradigms of platform algorithms, why direct shares are the ultimate metric of brand health, and how to create campaigns that evoke deep, genuine human emotion without feeling cynical. Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Rebecca on LinkedIn - https://www.linkedin.com/in/rebecca-fowler-34b91265/ Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - you're here. The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Georgie Burr - How funny comments helped build Tango's TikTok

Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr. Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about: * Her role as the "funny voice" in the TikTok comments * How to handle talking to a much younger audience. * What is a "trend" vs just a funny video that some has made. * Can you teach someone to be funny online? And so much more! Follow Georgie on LinkedIn - https://www.linkedin.com/in/georgie-burr-072b33226/ Follow Simon on LinkedIn - https://www.linkedin.com/in/simoncaine/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

James Parker - Former Creative Director at Coolr (Burger King, Lidl, Samsung etc)

Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts. We also talked about being one of the first employees at the mega agency Coolr and why he left to go freelance. Please do share the pod with one person you think would get some value out of it, it really helps more than you know. Follow Parker on LinkedIn - https://www.linkedin.com/in/jamesparker03/ Follow Simon (the host) on LinkedIn - https://www.linkedin.com/in/simoncaine/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Lori Smith - Social Media Content Consultant | ex-Digital Voices | The Rest is Content Podcast

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals. Let's jump in her career, learn how to find the best brand deals and how YouTubers are dealing with creator economy problems in 2026. Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Lori Smith on LinkedIn - https://www.linkedin.com/in/lori-smith-21307214b/ Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - you're here. The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Sarah Hulyer - Head of Social at Ashurst | Co-host of Let's Grow Girls | The Rest is Content Podcast

What does it take to scale a youth media brand to millions? Sarah Hulyer details her legacy of creating the "witty friend" tone of voice that defined a Facebook era, and how she now applies those lessons to the high-stakes world of legal marketing. Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/ Sarah Hulyer on LinkedIn - https://www.linkedin.com/in/sarahhulyer/ Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - https://www.youtube.com/@RestIsContent The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.