The Restaurant Finance Podcast

Why Tacotarian Doesn't Call Itself Vegan. Convo w/ Kristen Corral

13 min · 15. Juli 2026
Episode Why Tacotarian Doesn't Call Itself Vegan. Convo w/ Kristen Corral Cover

Beschreibung

Why would a successful vegan restaurant avoid marketing itself as vegan? Kristen Corral, co-founder of Tacotarian, joins Ty Wilson to explain why the brand focuses on serving great Mexican food first and plant-based food second. She shares why she believes the word "vegan" can turn customers away, how Tacotarian has grown to six locations with national franchising underway, and why building community is at the center of every business decision. From choosing franchise partners who fit the brand's values to launching an e-commerce business built around Tacotarian's proprietary products, Corral explains how multiple revenue streams can strengthen a restaurant business. She also shares why local community partnerships have become one of the company's most effective marketing strategies. Episode Links: Kristen Corral LinkedIn: https://www.linkedin.com/in/kristen-corral/ [https://www.linkedin.com/in/kristen-corral/] Kristen Corral: https://kristencorral.com/ [https://kristencorral.com/] Kristen Corral Instagram: https://www.instagram.com/thekristencorral [https://www.instagram.com/thekristencorral] Tacotarian: https://eattacotarian.com/ [https://eattacotarian.com/]

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Episode Why Tacotarian Doesn't Call Itself Vegan. Convo w/ Kristen Corral Cover

Why Tacotarian Doesn't Call Itself Vegan. Convo w/ Kristen Corral

Why would a successful vegan restaurant avoid marketing itself as vegan? Kristen Corral, co-founder of Tacotarian, joins Ty Wilson to explain why the brand focuses on serving great Mexican food first and plant-based food second. She shares why she believes the word "vegan" can turn customers away, how Tacotarian has grown to six locations with national franchising underway, and why building community is at the center of every business decision. From choosing franchise partners who fit the brand's values to launching an e-commerce business built around Tacotarian's proprietary products, Corral explains how multiple revenue streams can strengthen a restaurant business. She also shares why local community partnerships have become one of the company's most effective marketing strategies. Episode Links: Kristen Corral LinkedIn: https://www.linkedin.com/in/kristen-corral/ [https://www.linkedin.com/in/kristen-corral/] Kristen Corral: https://kristencorral.com/ [https://kristencorral.com/] Kristen Corral Instagram: https://www.instagram.com/thekristencorral [https://www.instagram.com/thekristencorral] Tacotarian: https://eattacotarian.com/ [https://eattacotarian.com/]

15. Juli 202613 min
Episode He Lost His Job. Then Started Making Bagels. Convo w/ Jeff Perera Cover

He Lost His Job. Then Started Making Bagels. Convo w/ Jeff Perera

What happens when losing your job leads to an entirely new career? Jeff Perera, co-founder of Jeff's Bagel Run, joins Ty Wilson to share how a layoff in 2019 led him to learn how to make bagels from scratch, despite having no culinary background. What began as a challenge from his wife quickly turned into an obsession, then a Kickstarter campaign, the sale of their family home, and eventually one of the fastest-growing bagel brands in the country. Jeff also shares what he's seeing across the restaurant industry after walking the floor at the National Restaurant Association Show in Chicago. From AI and dirty sodas to protein-packed menus and beverage customization, he explains why successful brands never stop experimenting. He also discusses franchising, creating systems that scale, and the financial metrics every restaurant operator should be tracking to build a stronger business. What You'll Learn - Franchising Tips - Resiliency tactics when moments get hard - What makes Jeff's Bagel Run Special Episode Links - Jeff Perera LinkedIn: https://www.linkedin.com/in/jeffreyperera/ - Jeff's Bagel Run: https://jeffsbagelrun.com/

8. Juli 202614 min
Episode How a Nearly $22 Million Steakhouse Protects Its Profits. Convo w/ Yassine Lyoubi Cover

How a Nearly $22 Million Steakhouse Protects Its Profits. Convo w/ Yassine Lyoubi

What if the best way to improve restaurant profitability isn't cutting costs, but making better decisions? Yassine Lyoubi, partner at Barry's Downtown Prime inside Circa Resort & Casino in Las Vegas, joins Ty Wilson to discuss how one of downtown Las Vegas' busiest independent steakhouses balances old-school hospitality with modern technology. Lyoubi shares how relationships with suppliers, forecasting around major conventions and events, and listening to frontline employees have helped Barry's grow to nearly $22 million in annual revenue. From using year-over-year data to guide purchasing decisions to exploring AI tools that reduce stress for restaurant teams, this conversation highlights how operators can improve profitability without sacrificing the guest experience. Recorded live at the National Restaurant Association Show in Chicago. What You'll Learn: - Why forecasting is critical in a city driven by conventions and events - How strong supplier relationships can protect margins - Why AI should support restaurant teams, not replace them - How frontline employees can uncover your best operational ideas - Where Barry's Downtown Prime sees its biggest growth opportunities over the next two years Episode Links: - Yassine Lyoubi Instagram: https://www.instagram.com/yassine.lyoubi/?hl=en - Yassine Lyoubi LinkedIn: https://www.linkedin.com/in/yassinelyoubi/ - Barry’s Downtown Prime: https://www.barrysdowntownprime.com/ - Barry’s Downtown Prime Instagram: https://www.instagram.com/barrysprime/

1. Juli 202610 min
Episode Why Guest Experience Drives Growth. Convo w/ Jason Ganahl of GQue BBQ Cover

Why Guest Experience Drives Growth. Convo w/ Jason Ganahl of GQue BBQ

What if the biggest obstacle to growth isn't money, competition, or real estate, but self-doubt? Jason Ganahl, founder of GQue BBQ, joins Ty Wilson to discuss how a passion for competition barbecue turned into Colorado's only championship barbecue restaurant brand. Ganahl shares the lessons he's learned growing from a single location to nine units, why guest experience drives every growth decision, and how he financed the business without outside investors. From overcoming self-doubt and finding the right real estate to building people and creating demand through hospitality, this conversation offers a candid look at what it takes to grow a restaurant brand one guest at a time. Recorded live at the National Restaurant Association Show in Chicago. What You'll Learn: • Why Jason Ganahl believes growth starts with guest experience • How GQue BBQ expanded without outside investors • Why self-doubt never disappears, even after opening multiple locations • How challenges create opportunities for growth • Why building people is the most important job of a restaurant leader Episode Links • Jason Ganahl LinkedIn: https://www.linkedin.com/in/jason-ganahl-3694044/ • GQue BBQ: https://gquebbq.com/

24. Juni 20269 min
Episode Building a Modern BBQ Brand. Convo with Duce Raymond Cover

Building a Modern BBQ Brand. Convo with Duce Raymond

Duce Raymond joins Ty Wilson to discuss building the next chapter of one of barbecue's most recognizable family legacies. As the son of the chef behind Sweet Baby Ray’s, Raymond shares why he's transitioning to the Deuce’s Wild brand, how an $8 million catering business fuels growth, and what goes into launching a new technology-driven barbecue restaurant. From family history and restaurant financing to AI, drive-thrus, and Amazon sales, this conversation explores the balance between honoring the past and building for the future. Recorded live at the National Restaurant Association Show in Chicago. What You'll Learn: • Why Duce Raymond is transitioning from Sweet Baby Ray’s to Deuce’s Wild • How catering became the primary growth engine for the business • Why technology and AI are part of the future of barbecue • How strategic partnerships help operators scale confidently • How Duce is preserving a family legacy while building something new Episode Links: - Duce Raymond LinkedIn: https://www.linkedin.com/in/duceraymond/ [https://www.linkedin.com/in/duceraymond/] - Duce Raymond YouTube: https://www.youtube.com/channel/UCEbFPZr-u8_zOKw6wMNZhUA [https://www.youtube.com/channel/UCEbFPZr-u8_zOKw6wMNZhUA] - Duce Raymond Instagram: https://www.instagram.com/duceraymond/?hl=en [https://www.instagram.com/duceraymond/?hl=en] - Sweet Baby Ray’s: https://www.sweetbabyrays.com/ [https://www.sweetbabyrays.com/] - True Cuisine: https://www.truecuisine.com/about/duce-raymond [https://www.truecuisine.com/about/duce-raymond] - Duce’s Wild: https://www.truecuisine.com/about/duce-raymond [https://www.truecuisine.com/about/duce-raymond]

17. Juni 202610 min