The RETSY Podcast
In this episode of the RETSY Podcast, Chris and Matt sit down with RETSY agent Sandra Gaare to discuss her incredible transition from the corporate world to luxury real estate. Sandy shares the story of her 35-year career at Ticketmaster, where she served as the Executive Vice President of Retail Partnerships for North America. When the live entertainment industry halted during the COVID-19 pandemic, Sandy pivoted into her lifelong passion for real estate. She brought her elite corporate background with her, explaining how she performs a rigorous SWOT analysis on every listing to deeply understand her buyer demographic and negotiate effectively with C-level executives, doctors, and entrepreneurs. Sandy also breaks down the meticulous systems that set her business apart, including her non-negotiable staging process that transforms every listing into a model home before it hits the market. The trio dives into Sandy’s highly unique geographic farming strategy in the Desert Ridge community, where she skipped traditional mailers and instead became the official neighborhood expert by writing for community magazines and sponsoring local schools. Finally, Sandy shares a wild real estate horror story about a listing that severely flooded just three days before closing, proving why radical honesty and proactive problem-solving are an agent's most valuable assets. 00:00 – Welcome RETSY Agent Sandra Gaare 01:30 – 35 Years at Ticketmaster: Negotiating Contracts and Driving Half the Company's Sales 05:04 – The COVID Furlough That Sparked a Lifelong Passion for Real Estate 12:58 – Breaking into the Market: Sandy's Key to Success in the Luxury Space 17:10 – Coming Out of the Gate Strong and How the COVID Market Differs From Today 21:32 – Embracing Tech: How RETSY's Ad Tools Elevated Sandy's Business 35:30 – Data is Your Best Tool: Why You Need to Stop Listening to the News 38:15 – The Power of a Great Team and the Unmatched Support Culture at RETSY 45:04 – Advice for New Agents: Mastering Referrals and Building a Client Base 54:14 – The Time Machine Question: Trusting the Process and Taking the Leap Sooner 58:52 – Why Now is the Perfect Time to Buy (And How to Get Clients Off the Fence) 01:08:58 – How to Connect Connect with Sandra Check out Instagram @sandragaare [https://www.instagram.com/sandragaare/] Or her website sandragaare.com [http://sandragaare.com] Call or text her at 847-922-2620 Check out her featured listing linked here [https://sandragaare.com/properties/5709-n-harding-drive-paradise-valley-az-us-85253-20260505222833350899000000]. Learn more about RETSY www.retsy.com [http://www.retsy.com] www.instagram.com/retsy [http://www.instagram.com/retsy] www.youtube.com/@retsy [http://www.youtube.com/@retsy]. Original music by @jacktwarner [https://www.instagram.com/jacktwarner]
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