The ROI Rules of AI

Marketing the Grammys With AI

9 min · 14. Nov. 2024
Episode Marketing the Grammys With AI Cover

Beschreibung

It’s impossible for fans to have too much information about their favorite artists — which presented a serious challenge to the Recording Academy’s editorial team as nearly 900 artists are nominated for Grammys in almost 100 categories. After partnering with IBM, the small editorial team was able to scale the volume of their work — serving up timely, relevant content to millions of fans across multiple channels.

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