EP. 8 Behind the scenes of 2024 marketing fails and wins

EP. 8 Behind the scenes of 2024 marketing fails and wins

In the final episode of 2024 join Sam and Ben as they reflect on marketing successes, lessons learned, and strategies that worked.

EP. 7 Catching up after summer, account journey & fruitful outbound strategies

This month we focus on three main topics: * Tips to reach your OKRs after a slow summer and how to prepare for another slow period over the holidays * Parabola’s ABX efforts and mapping out the full journey of an account * How to ensure your outbound strategy brings the best results

EP 6 ABX 101: Inside Parabola’s account-based “everything” approach

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

EP. 5 One year as Head of Marketing: What I learned

In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication. Hosts * Sam Viskovich [https://www.linkedin.com/in/samviskovich/], Founder at UTTR [https://www.uttr.com/] * Ben Pollack [https://www.linkedin.com/in/ben-pollack-0874a575/],  Head of Marketing at Parabola [https://parabola.io/]

EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused. Hosts * Sam Viskovich [https://www.linkedin.com/in/samviskovich/], Founder at UTTR [https://www.uttr.com/] * Ben Pollack [https://www.linkedin.com/in/ben-pollack-0874a575/],  Head of Marketing at Parabola [https://parabola.io/]