Chapter 4: Worthy vs Unworthy Purpose

Chapter 6: Becoming purpose driven

What did I learn from my research project? What are my takeaways? And how do we become purpose-driven? Where do we start? If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

Chapter 5: Who's responsible for driving purpose

Who's involved holistically? What's the broader system? What can individuals do? What can businesses do? What can government do? What can other stakeholders do? If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

Chapter 4: Worthy vs Unworthy Purpose

The 'animal cruelty free' cyber security firm. Is there such a thing as 'unworthy' purpose? Is all purpose good? What else might we be overlooking? If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

Chapter 3: Demonstrating purpose

How can we measure and quantify 'purpose'? What's performative and what's genuine? Isn't this all just Corporate Social Responsibility? How can we authentically demonstrate 'purpose'? If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

Chapter 2: Will the future be more 'purpose driven'?

What's the future of 'purpose-driven' businesses? Are people becoming more 'purpose-driven'? Who's contributing to it? Is this all just 'purpose-washing'? What barriers are in the way? If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.