The Soccer Business Podcast

World Cup Mania - 'Hydration Breaks', Fox and Soccer as Festival

42 min · 26. Juni 2026
Episode World Cup Mania - 'Hydration Breaks', Fox and Soccer as Festival Cover

Beschreibung

Simon and Andre dive into the opening two weeks of the World Cup - beyond the extraordinary attendances and record-breaking ratings, the tournament has captured the imagination in lots of unexpected ways. With the extra ad revenue generated, are hydration breaks here to stay? What's behind the hate campaign against Alexi Lalas and will the people who are spending thousands of dollars on the World Cup be persuaded to follow domestic soccer once the tournament is over?

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