Do THIS to reach Africans at scale in the marketplace

Do THIS to reach Africans at scale in the marketplace

Listen to the full episode here: https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=dBDInpizR-W03jRVJneqCQ [https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=dBDInpizR-W03jRVJneqCQ] In this snippet, we explore how mobile money has leapfrogged traditional banking in sub-Saharan Africa, transforming payment landscapes and creating new opportunities for digital growth. With insights from industry experts, understand why meeting customers where they are matters and how mobile money is shaping the future of financial inclusion. Key topics: The contrast between mobile money adoption in Africa and traditional banking in other regions How mobile money bypasses decades of banking infrastructure development The role of services like M-PESA in revolutionising financial transactions The importance of local infrastructure and cultural context for digital growth Strategies for businesses to reach African consumers effectively Insights into the security and reliability of mobile money platforms The timeline comparison between African mobile payments and US services like Venmo Why mobile money is a critical component for companies expanding into Africa Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h [https://try.sendwave.com/kjap/3gju22ha] Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels [https://www.castmagic.io/?via=adrian-daniels] Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 [https://www.buzzsprout.com/?referrer_id=957388] Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG [https://descript.cello.so/Q8VoDhgOhCG] Connect with Us Website: https://thesoundofaccra.com [https://thesoundofaccra.com/] YouTube: https://www.youtube.com/@thesoundofaccrapodcast [https://www.youtube.com/@thesoundofaccrapodcast ] Social Media: https://linktr.ee/thesoundofaccrapod [https://linktr.ee/thesoundofaccrapod] 📧 [https://emojipedia.org/e-mail] Contact Email: info[at]thesoundofaccra.com 🔗 Connect with Adrian 👥 Linkedin: https://www.linkedin.com/in/danielsadrian/ [https://www.linkedin.com/in/danielsadrian/] 🎙 About the Podcast The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

How Ghana’s Entrepreneurs Could Reshape Infrastructure and Break the Flooding Cycle

Watch the full episode here: https://youtu.be/qHdoyy_5Cxkhttps://youtu.be/lGU40fnYj3c?si=ix67WJ952WzFfAed [https://youtu.be/lGU40fnYj3c?si=ix67WJ952WzFfAed] Most of Ghana’s infrastructure woes including flooding feels like endless cycles of chaos. But what if the solution isn’t just government reform, but entrepreneurs and startups stepping into the gap? In this snippet, Adrian uncovers how innovative Ghanaian minds are turning crises into opportunities, from AI-powered flood sensors to solar backup systems, transforming the country’s biggest challenges into economic breakthroughs. You’ll hear why relying solely on the public sector isn’t enough and how entrepreneurs can leverage technology to turn Ghana's obstacles into a competitive edge. We dive into how Nigeria’s industrialisation echoes Ghana's current infrastructure push, highlighting a unique window for local businesses to lead development, attract investment and generate lasting impact. This episode isn't just about acknowledging the problems, it’s about empowering you to see the opportunities within adversity. Whether you’re a Ghanaian entrepreneur, investor or global citizen passionate about African progress, the key to Ghana’s future always lies in the innovative ideas taking shape today. Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h [https://try.sendwave.com/kjap/3gju22h] Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels [https://www.castmagic.io/?via=adrian-daniels] Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 [https://www.buzzsprout.com/?referrer_id=957388] Connect with Us Website: https://thesoundofaccra.com [https://thesoundofaccra.com] YouTube: https://www.youtube.com/@thesoundofaccrapodcast [https://www.youtube.com/@thesoundofaccrapodcast] Social Media: https://linktr.ee/thesoundofaccrapod [https://linktr.ee/thesoundofaccrapod] 📧 [https://emojipedia.org/e-mail] Contact Email: info[at]thesoundofaccra.com [http://thesoundofaccra.com] 🔗 Connect with Adrian 👥 Linkedin: https://www.linkedin.com/in/danielsadrian/ [https://www.linkedin.com/in/danielsadrian/] 🎙 About the Podcast The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The mission is to showcase Global Ghanaian Excellence by spotlighting top Ghanaian leaders, founders and executives from the Global Ghanaian Community.

World Cup Pressure to Wealth: Lessons From Asamoah Gyan

Watch the full episode here: https://youtu.be/JV0-ldp7nv8 [https://youtu.be/JV0-ldp7nv8] Most talent isn't enough, discipline transforms raw ability into global excellence. Ghana's 2026 World Cup qualification and Asamoah Gyan’s journey reveal the vital mindset shifts that drive lasting success. This snippet uncovers how to master your weaknesses by adopting a discipline-focused routine that outperforms talent alone. Gyan’s advice: “Draw your flaws daily.” We explore why consistency and relentless self-improvement matter more than natural talent, especially in high-pressure environments like pro sports and entrepreneurship. Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h [https://try.sendwave.com/kjap/3gju22h] Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 [https://www.buzzsprout.com/?referrer_id=957388] Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG [https://descript.cello.so/Q8VoDhgOhCG] Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels [https://www.castmagic.io/?via=adrian-daniels] Connect with Us Website: https://thesoundofaccra.com [https://thesoundofaccra.com] YouTube: https://www.youtube.com/@thesoundofaccrapodcast [https://www.youtube.com/@thesoundofaccrapodcast] Social Media: https://linktr.ee/thesoundofaccrapod [https://linktr.ee/thesoundofaccrapod] 📧 Contact Email: info[at]thesoundofaccra.com [http://thesoundofaccra.com] 🔗 Connect with Adrian 👥 Linkedin: https://www.linkedin.com/in/danielsadrian/ [https://www.linkedin.com/in/danielsadrian/] 🎙 About the Podcast The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Mobile Money Was Africa's Original Stablecoin - How M-Pesa Predicted Crypto by 20 Years

Watch the full episode here: https://youtu.be/qHdoyy_5Cxk [https://youtu.be/qHdoyy_5Cxk] In this snippet, Adrian sits down with the team behind PawaPay to unpack one of the most underrated stories in African fintech: how mobile money, starting with M-Pesa in 2007, quietly became the blueprint for everything the crypto world now calls "stablecoin." The core idea is when mobile penetration grew across Africa, people were already handing over shillings, kwacha and cedis to mobile network operators to buy airtime and data. That created a digital store of value, held in custody outside the traditional banking system, instantly transferable and natively digital. Sounds familiar? That's the exact pitch for stablecoin today. Key Topics * How M-Pesa turned mobile airtime infrastructure into Africa's first digital store of value * Why mobile money is "Africa's original stablecoin" held outside banks, instantly transferable more secure * How the continent was 20 years ahead of the global crypto and Web3 conversation * How payment aggregators like PawaPay connect mobile money ecosystems to local, Pan-African and international merchants * Why stablecoins are the natural next step: more speed, more security, lower cost and less friction * How PawaPay has used stablecoins in its settlement flow for years, before the trend caught on * The compliance and jurisdictional realities of building stablecoin infrastructure responsibly across Africa Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h [https://try.sendwave.com/kjap/3gju22ha] Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels [https://www.castmagic.io/?via=adrian-daniels] Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 [https://www.buzzsprout.com/?referrer_id=957388] Connect with Us Website: https://thesoundofaccra.com [https://thesoundofaccra.com/] YouTube: https://www.youtube.com/@thesoundofaccrapodcast [https://www.youtube.com/@thesoundofaccrapodcast ] Social Media: https://linktr.ee/thesoundofaccrapod [https://linktr.ee/thesoundofaccrapod] 📧 [https://emojipedia.org/e-mail] Contact Email: info[at]thesoundofaccra.com 🔗 Connect with Adrian 👥 Linkedin: https://www.linkedin.com/in/danielsadrian/ [https://www.linkedin.com/in/danielsadrian/] 🎙 About the Podcast The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The mission is to showcase Global Ghanaian Excellence by spotlighting top Ghanaian leaders, founders and executives from the Global Ghanaian Community. This episode is essential listening for fintech builders, payments professionals, investors and anyone trying to understand where Africa's digital money story is really headed next.

Why Ghana's Diaspora Sent $6.5 Billion Home in 2024 & Where That Money Is Really Going

Listen to this episode next: "From $50K to $120M: How an Indian Entrepreneur Unlocked Ghana’s Invisible Economy": https://open.spotify.com/episode/77R8TPtq28wEpGinpg9kDW?si=Kv4Ml72pQbCab70PtHqjhQ [https://open.spotify.com/episode/77R8TPtq28wEpGinpg9kDW?si=Kv4Ml72pQbCab70PtHqjhQ] In this episode, Adrian breaks down one of the most important and least talked about stories in Ghana's growth right now: the relationship between diaspora remittances and Ghana's real estate boom. In 2024, Ghana received close to $6.5 billion in remittances, almost four times the country's total foreign direct investment that same year. By 2025, that figure was reportedly approaching $7.8 billion. Ghana is now one of the largest remittance-receiving countries in sub-Saharan Africa, second only to Nigeria. But this episode isn't just about the numbers. It's about where that money is actually going, and why Key Topics: 1. Why diaspora money is increasingly flowing into land, homes, and property rather than everyday expenses 2. Why the United States is the single largest source of remittances into Ghana, and what that means for property demand 3. The neighbourhoods driving the boom: East Legon, East Legon Hills, Airport Residential Area, Airport Hills, Ridge, Tse Addo and Aburi 4. The growing ecosystem of agents, architects, project managers and interior designers built specifically to serve diaspora clients managing builds from abroad 5. The emotional pull behind the investment, legacy, generational wealth, cultural roots and "the motherland" 6. The lasting ripple effects of the Year of Return (2019) on relocations, property purchases and diaspora identity Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h [https://try.sendwave.com/kjap/3gju22ha] Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels [https://www.castmagic.io/?via=adrian-daniels] Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 [https://www.buzzsprout.com/?referrer_id=957388] Connect with Us Website: https://thesoundofaccra.com [https://thesoundofaccra.com/] YouTube: https://www.youtube.com/@thesoundofaccrapodcast [https://www.youtube.com/@thesoundofaccrapodcast ] Social Media: https://linktr.ee/thesoundofaccrapod [https://linktr.ee/thesoundofaccrapod] 📧 [https://emojipedia.org/e-mail] Contact Email: info[at]thesoundofaccra.com 🔗 Connect with Adrian 👥 Linkedin: https://www.linkedin.com/in/danielsadrian/ [https://www.linkedin.com/in/danielsadrian/] 🎙 About the Podcast The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The mission is to showcase Global Ghanaian Excellence by spotlighting top Ghanaian leaders, founders and executives from the Global Ghanaian Community.