The Sports Umbrella
In this episode of The Sports Umbrella presented by GalwayPlus, host Kelly Okun speaks with Dean Burden, a former insurance executive turned spirits connoisseur. He co-founded The Nashville Distillery with a keen eye for marketing and a start in celebrity golf tournaments as a white label partner. Dean has found much success with his 4547 whiskey and Big Dog Bourbon, which appeals to golfers. He has found ways to white label his high-quality spirits in a way that charities and corporations use them as a personal touch for fundraising and as unique party favors. Dean and Kelly also discuss marketing constraints in spirits, potential sports licensing opportunities, industry trends, favorite golf courses and a daily “small wins” mindset that's useful for all entrepreneurs. The Sports Umbrella is a Fairway to Green podcast sponsored by GalwayPlus. Learn more about GalwayPlus at www.galwayplus.com.
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