The Psychology of Storytelling

The Psychology of Storytelling

In this episode, we look at how Storytelling shapes business outcomes by delving into the magical world of influence and psychology. We look at the psychological phenomenon of "Framing" and how stories remove ambiguity in raising funds, hiring people and selling to clients.

Agile Storytelling - How to Master Storytelling One Failure at a Time

No comedian was born funny. If you want effortless delivery like Jerry Seinfeld on stage you have to first experience 100s maybe 1000s of hours of rejection. Great storytellers are neither born great nor inherit their greatness through confidence. They became good at their craft by practising storytelling in an Agile way. In this episode of The Storytelling Organization I share how you can become better at Storytelling, the 80/20 rule in podcasting and how to deal with those public speaking nerves.

Overcoming the Imposter Syndrome in Podcasting

The more experience you have, the bigger the imposter syndrome. We all face it. Even after 2,000 podcast episodes I still sometimes find myself asking "how did I get here?" In this episode of The Storytelling Organization. The good news is that you have everything you need already to be a good podcast host or guest. I look at the 3 Es of Corporate Podcasts that you can focus on to overcome the Imposter Syndrome.

Podcast Paradigms: Content or Connection?

How you see the problem is the problem. Are podcasts another form of content? Or are they something more than that? In this episode I'd like to share with you the case for changing the paradigm of how we view podcasts: from the traditional view of podcasts as a form of marketing content, to a more empowering view for teams and brands: podcasts as human connection.

The Storytelling Organization

Join me on a journey into the Digital Transformation of Communication, a journey that not only explores the power of podcasts for business, but how the technology is forcing to change how we think about communication. How are leading brands embracing the new shape of business communication brought about by digital. I see a future where the future brand is not an official monolithic story, a tightly controlled pipeline of information but a platform to curate conversations within its community.