From VIP Suites to Sports Strategy: How Brooke Borrell Turns Sponsorships Into Real Revenue for Bell Bank

Octagon’s Derek Aframe: The $400M FIFA Sponsorship Question, Is It Worth It?

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Derek Aframe, Executive Vice President at Octagon, to explore the strategy, economics, and execution behind some of the world's most valuable sports sponsorships. Drawing on his experience working with more than 40 global brands and multiple FIFA World Cup partners, Derek shares how companies evaluate sponsorship opportunities, activate rights on a global scale, and create authentic connections with fans in an increasingly crowded marketplace.

Pro Links Sports’ Co-Founder Tracy West: Inside the $35M Business of a PGA Tour Championship

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Tracy West to explore the business, strategy, and operational complexity behind running PGA Tour events. They discuss how tournaments attract sponsors and top players, why fan experience has become just as important as the field itself, and how events like the Valspar Championship and the 3M Open create long-term value for brands through creative activations and hospitality.

From VIP Suites to Sports Strategy: How Brooke Borrell Turns Sponsorships Into Real Revenue for Bell Bank

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brooke Borrell of Bell Bank to explore how brands are redefining success in sports sponsorship. They discuss why relationships matter more than assets, how to measure true ROI, and how partnerships can drive real business growth. From fan engagement strategies to VIP hospitality and community-driven activations, Brooke shares a modern playbook for turning sponsorships into meaningful impact.

Novant Health’s Lindsey Fronk: From Mascot to Market Share, How Healthcare Is Transforming Sports Sponsorship

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Lindsey Fronk of Novant Health to discuss how healthcare brands are redefining sports sponsorship. They cover authentic partnerships, measuring ROI, and creative activations—from performance centers to mascot deals—along with the growing role of NIL and fan engagement.

Brian Higgins & The New NCAA: How Money, Data, and NIL Are Reshaping College Sports

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brian Higgins, Senior Vice President of Business Performance at the NCAA, to unpack the rapidly evolving landscape of college sports. They discuss the rise of NIL, shifting revenue models, the role of data and AI, and how the NCAA is adapting to increased athlete mobility and commercial pressure. Higgins also shares insight into the organization’s future, from private equity interest to the growing importance of fan data and performance strategy.