The We Shine Well Podcast
What if you don't need to become someone new, you just need to become more of who you already are? In this episode, I sit down with Elaine Hayes, certified life and business coach, Pilates teacher, and founder of Wellcraft [https://www.bewellcraft.com], for one of the most grounded, expansive conversations I've had on this show. Elaine built a seven-figure fitness studio from a one-bedroom apartment in San Francisco, sold it after over a decade, became a certified life coach, and created Wellcraft — a movement platform that's helped women all over the world discover that 20 minutes at home can change your body, your mindset, and your life. We talk about coming home to yourself, silencing the saboteur, how values become your North Star for every decision, and why being wildly ambitious and deeply well are not at odds, they require each other. Tune in! Key insights: * From law school to Pilates pioneer to seven-figure sale and what the through line was * Why burnout happens to driven women and the values work that changes everything * Getting clear on your highest self and making decisions from that place instead of fear * The saboteur voice - how to name it, thank it, and stop letting it run the show * How to scale a business that works for your life, not the other way around * Elaine's morning ritual: 5:15am, red light mask, gratitude journal, and Wellcraft * The Wellcraft Method: mindful mat Pilates, 20-30 minutes, four to five times a week * Mat vs. reformer Pilates and why the mat might actually be the harder, better choice * How Elaine is in the best shape of her life at 40, after three babies, with no gym * First month of Wellcraft free with code WESHINE Ways to be Supported: * Follow @elainerhayes [https://www.instagram.com/elainerhayes/] + @bewellcraft [https://www.instagram.com/bewellcraft/] on Instagram * Try Wellcraft free for one month at bewellcraft.com [http://bewellcraft.com] — use code WESHINE Ways to Support the Show: * Join our We Shine Well Substack [https://substack.com/@weshinewell] for prompts + community * Connect at @weshinewell [https://www.instagram.com/weshinewell/] * Follow, rate + review, and share with a woman ready to come home to herself You are loved, supported, and exactly where you're meant to be. Thanks to our sponsor, NOW Foods. Use code WESHINE for 20% off at nowfoods.com [http://nowfoods.com]. *These products are not intended to diagnose, treat, cure or prevent any disease.
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