The Brains Behind The Business

Why Rich Women Still Feel Broke

You've been chasing a number your whole life. And somewhere in the back of your mind, you've been telling yourself: when I get there, I'll finally feel free. But what if getting there is the problem? If you've ever arrived somewhere you worked hard to get to and still felt empty,  this episode is for you.

Why your brain needs permission to feel wealthy

Why your brain needs permission to feel wealth Your brain is waiting for the roadmap or the 7-step plan. It's waiting for permission. In this episode of the Wealthy Me Podcast, Tasha Chen breaks down the real reason high-performing women stay stuck at the same income level, and it has nothing to do with knowing how.  Through the lens of neuroscience, she explains how unhealed money traumas quietly hijack your brain's GPS, keeping you safe, same, and stuck in a loop that no strategy can solve. You'll discover what's really happening in your brain when you stand in front of something you want and talk yourself out of it.  You'll understand cognitive dissonance, cognitive mapping, and prediction error in a way that finally makes sense of why your desires and your results keep colliding. And you'll walk away knowing exactly what your brain needs to stop rerouting you away from wealth. If you've been chasing the how, this is the episode that changes everything. Topics covered: money trauma, wealth identity, nervous system safety, cognitive dissonance, brain permission, financial expansion, wealth mindset for high earners Subscribe for weekly conversations on deserving wealth with ease. 0:00 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1] Why your brain doesn't need the how 1:46 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=106s] The Saks Fifth Avenue story: when you wouldn't, not couldn't 4:32 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=272s] What money traumas actually are 9:48 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=588s] The neuroscience: how your brain tags money as unsafe 11:36 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=696s] Cognitive dissonance and why the how feels logical 13:44 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=824s] Cognitive mapping: your brain's GPS and why it reroutes 16:06 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=966s] The solution: prediction error and brain permission 17:42 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=1062s] Real client examples of permission in action 20:06 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=1206s] Three practices to give your brain permission

How To Use AI To Rewire Your Brain For Wealth

My brain had been filing my wealth dreams under "nice idea, but not for you." Here is what I discovered about why that happens, and exactly how I changed it. The hippocampus, your brain's memory centre, has spent decades storing your financial history.  Every money struggle you witnessed, every time things didn't work out, every financial fear you ever felt.  That library of memory is what your brain searches every time you set a new wealth goal. And if it cannot find a match, it quietly decides the goal isn't real. Desire alone does not override that.  And I know that can be frustrating to hear, especially when your desire is a 10 out of 10.  But research cited from MIT, UCLA, and University College London points to the same conclusion: when a goal is paired with a vivid image and a genuine emotional experience, the brain begins to accept it as reality rather than wishful thinking. UCL researchers described this as the "vivid threshold." Once crossed, your brain stops filing your vision under "someday" and starts treating it as something that has already happened. In this episode, I walk you through how to use an AI prompt to cross that threshold. You're going to create a scene of your financially independent, recreationally employed life so specific and so felt that your brain cannot tell the difference between imagination and memory. The prompt has 10 questions. It builds the emotional scene first and only introduces numbers at the end, because that sequence is what makes it work. This is the same process I used on my own garden, my own vision, my own wealth identity. It is available free on Substack.  Comment FIRE below and I'll send you the link. CHAPTERS: 0:00 Introduction: The AI prompt that changes everything 1:22 Welcome to the Wealthy Me Podcast 2:06 Why desire without a vivid image keeps you stuck 4:39 Your desire and your brain are on opposite teams 5:28 The hippocampus and your financial memory library 7:15 Memory reconsolidation: how the brain accepts new beliefs 9:26 The research: MIT, UCLA, and the UCL vivid threshold study 13:10 Creating your future from your future, not your past 16:41 Walking through the AI prompt questions 20:18 How to get the free FIRE prompt on Substack

The Brains Behind The Business

Why some business advice works brilliantly for some people and fails others Most entrepreneurs spend years learning marketing, sales and strategy, yet still feel stuck, overwhelmed or like they’re working harder than they should. What if the missing piece isn’t another business strategy, but a deeper understanding of the mind running your business? In this weeks session I’m joined by my dear friend and Positive Psychologist Kezia Luckett as we talk NeuroDynamics and the new NeuroPositivity Profiler that reveals how you naturally think, create, lead and perform and how to apply this to business.

The Brain Science of Wealth: Why Your Wealthy Self Feels Like a Stranger (And How to Change That)

The Brain Science of Wealth: Why Your Wealthy Self Feels Like a Stranger (And How to Change That) What if the reason your wealthy self still feels so far away has nothing to do with your strategy, your effort, or your mindset work?  In this episode of the Dear Wealthy Me Podcast, we go deep into the brain science of wealth and the neuroscience of why that gap between who you are now and the wealthy version of you exists at a biological level.I break down the research of neuroscientist Hal Hershfield, who discovered that your brain processes your future self the same way it processes a stranger, not yourself.  That neural gap is why you can journal, visualize, and set income goals, and still feel like wealth is off in the distance. It is not a discipline problem.  It is a brain science problem In this episode, you will learn: *Why your brain goes quiet when you think about your wealthy future self *How the medial prefrontal cortex creates a neural gap that keeps wealth feeling like a fantasy *What women who consistently build wealth with ease have in common *The research of Dr. James Pennebaker (University of Texas) on what happens in your brain when you write *Why writing as your wealthy self is not just journaling but a form of neuroscience you can use every single day. I also introduce the Dear Wealthy Me 30-day journaling experience on Substack, a practice designed to rewire your brain and shorten the gap between who you are and who you are becoming. Comment EASE below to get access and start rewiring your brain today. Your wealthy self is not a fantasy. She is you. And your brain can learn that in 28 days. I write my life and then I go live it. CHAPTERS 0:00 The gap between you and your wealthy self 1:24 Welcome to the Wealthy Me Podcast 3:50 The neuroscience behind the neural gap 6:10 How the neural gap costs you money 9:45 What wealthy women have in common 12:35 What writing does to your brain 15:08 Why writing as wealthy you rewires everything 16:24 Write the vision, make it plain 19:47 28 days to a new neural pathway 20:12 The Dear Wealthy Me 30-day experience