Episode 97: Book Marketing with Mindy Klasky and Heather Roberts, recorded on June 22, 2022

Episode 100

Pru and Merry look back at what they’ve learned and how their positions have sort of equalized over the last two years—and we talk about Merry setting up a “You Decide” story for reader engagement. Which is a MOST excellent idea. You should do it, too!

Episode 99: Kickstarter for a Romcom Book Launch

Proving once again that fools rush in where angels fear to tread, Pru blurts all over Merry as she talks about her plan to launch her next trilogy with a detour into the Kickstarter universe. Listening is clearly taking advice from a novice, so be warned…but maybe this is a good place for you to start thinking about the Kickstarter opportunity! Here's the great book [https://www.amazon.com/Your-Book-Selling-Kickstarter-Profitability-ebook/dp/B09TQ4G5S6/] by Russell Nohelty on using Kickstarter for books.

Episode 98: Author Planner and Community with Audrey Hughey

How do you get the support you need as well as the kick in the pants that gets you going? Podcast guest Audrey Hughey is that brilliant combination of Mom and Army Guy you’ve been looking for! Merry and Pru explore all the goodness in Audrey’s Author Transformational Alliance and look at the many ways she’s providing usable author planners. Interested in the Author Transformational Alliance? Check it out at https://www.thewriteservices.com/ [https://www.thewriteservices.com/] For Audrey's printed planners on Lulu.com for the eternal version [https://www.lulu.com/shop/audrey-hughey/the-ultimate-authorship-planner/paperback/product-1mkvvkn6.html?q=The+Ultimate+Authorship+Planner&page=1&pageSize=4]. For the dated version, this link [https://www.lulu.com/shop/audrey-hughey/the-2022-authors-planner/paperback/product-w86p6p.html?q=2022+Author%27s+Planner&page=1&pageSize=4] will get you to 2022--but if you want a later year, search for 20XX Author's Planner. To find the planner as a PDF so you can download ad print the parts that interest you, find it on Etsy [https://www.etsy.com/listing/616589586/the-ultimate-authorship-planner]."

Episode 97: Book Marketing with Mindy Klasky and Heather Roberts, recorded on June 22, 2022

When it comes to marketing your book, how do you know if you’re surfing a very short wave, or rising on the strength of a true marketing movement? Promotions expert Heather Roberts (of Elle Woods Promotions) and wise author Mindy Klasky join Pru and Merry to discuss what’s working, what might be a trend, and just how much you need to commit to a long-lasting strategy to reach your goals. Also: The Kickstarter myth!

Episode 96: Checkov’s Gun with JT Bock

Romantic suspense novelist JT Bock pushes all of Pru’s buttons by talking about her favorite movies in a discussion of Chekov’s Gun—a tool every writer should know about to lay the groundwork (and provide the glorious resolution) that turns indifferent readers into rabid fans. Where JT goes (Pru says), I will certainly follow!