Episode 9: Dave Edelman On How AI Is Transforming Marketing

Episode 9: Dave Edelman On How AI Is Transforming Marketing

Dave Edelman is the leading authority on the biggest opportunity in marketing today-- Artificial Intelligence--but his knowledge stems from years of high-impact experience. Dave has built an amazing career as a consultant at BCG and McKinsey, an academic at Harvard Business School, a senior leader at Digitas, CMO at Aetna and a prodigious author and speaker. He is the creator of some of marketing's most foundational thinking, starting with his authorship of "Segment Of One Marketing", a work that is as relevant today as ever. He is truly the master of helping marketers and the world at large understand the massive transitions brought on by data, digital and now AI.  Dave meets with thousands of executives at all levels in his AI advisory work each year, and the knowledge and perspective he offers is truly invaluable for any company or team trying to navigate the challenges and opportunities brought on Artificial Intelligence. Unsurprisingly, many of the issues faced by ambitious companies leveraging AI are non-technology issues around strategy, team and alignment—and Dave, with his world of experience, helps bring clarity to it all. Dave can be found at www.edelmanadvisoryservices.com [http://www.edelmanadvisoryservices.com/] and his latest book "Personalized: Customer Strategy In The Age Of AI" can be found on Amazon [https://www.amazon.com/Personalized-Customer-Strategy-Age-AI/dp/1647826276].

Episode 8: Piers Fawkes On Pivoting In The AI Age

Piers Fawkes had a very successful online newsletter business that he had painstakingly built over the years. Then, in late 2022, ChatGPT changed everything about how businesses and consumers searched for information. Almost overnight, Piers had to confront a total reinvention of his business with no playbook for how the new world would work. Fast forward to today, Piers has pivoted his consulting business PSFK (www.psfk.com [www.psfk.com]) and also launched Fodda (www.fodda.ai [www.fodda.ai]), an innovative expert data source that augments LLMs. Piers is a perfect lesson in how business leaders disrupted by AI can create new categories and opportunities where none existed previously. He's a model of resilience and creativity, and we hope you enjoy the discussion.

Episode 7: Tom Bostick On His White House Fellowship, Private Sector Career, And A Look Toward The Future

Thomas P. Bostick, Lieutenant General (Retired) is one of the US Army's and global business' most accomplished and effective leaders. Through his storied career, Tom has led and counseled organizations as diverse as The Army Corps Of Engineers, US Army Recruiting Command, CSX and Ginkgo Bioworks to incredible heights--even in the wake of massive challenges. Tom is the penultimate example of a leader that has translated the lessons he has learned throughout his journey into success across the public and private sector, and now in his work as an author, speaker and consultant. Tom's book, "Winning After Losing: Building Resilient Teams" is a masterclass on how to turn every setback into the seed of a greater victory. You can learn more about Tom, his book and his work at https://www.bostickglobalstrategies.com/ [https://www.bostickglobalstrategies.com/] and https://thomaspbostick.com/ [https://thomaspbostick.com/]

Episode 6: Tom Bostick On How Turn Even The Biggest Setbacks Into Triumphs

Thomas P. Bostick, Lieutenant General (Retired) is one of the US Army's and global business' most accomplished and effective leaders. Through his storied career, Tom has led and counseled organizations as diverse as The Army Corps Of Engineers, US Army Recruiting Command, CSX and Ginkgo Bioworks to incredible heights--even in the wake of massive challenges. Tom is the penultimate example of a leader that has translated the lessons he has learned throughout his journey into success across the public and private sector, and now in his work as an author, speaker and consultant.Tom's book, "Winning After Losing: Building Resilient Teams" is a masterclass on how to turn every setback into the seed of a greater victory.You can learn more about Tom, his book and his work at https://www.bostickglobalstrategies.com/ [https://www.bostickglobalstrategies.com/] and https://thomaspbostick.com/ [https://thomaspbostick.com/]

Episode 5: Andy Frawley: How A 50-Year-Old Company Retools For AI Success

Andy Frawley, accomplished CEO, has seen it all in his career building marketing technology and data companies. He has taken on an exciting challenge in transforming Data Axle, a well- established consumer and business data and solutions company and accelerating it for the AI era. In this episode, you'll learn about how you can build a solid data foundation for solid AI outcomes, how to use AI agents to help frontline teams solve problems on the fly, and how marketing execution and decisioning get faster and better with B2B and B2C data and solutions linked together. Andy gives us all a roadmap for how to build on a successful foundation and take an established company into a new phase.