Top Voices: The Global Insights Exchange

Episode 18: Amer Qobti, Arabic Localization Expert

1 h 1 min · 18. Feb. 2026
Episode Episode 18: Amer Qobti, Arabic Localization Expert Cover

Beschreibung

Sharing the perspective of a global citizen on translation, localization and the language industry in Saudi Arabia and beyond. Join us in this episode of the Top Voices Podcast as Amer Qobti, Arabic Localization Expert, shares his journey and insights with Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, Strategic Advisor of International Achievers Group. Find out how this true global citizen considers the evolution of multilingual content and the value of such content in business and human relationships. This episode is packed with great insights for anyone interested in the role of translation and localization within global content and product management in Saudi Arabia and beyond. Key Discussion Points: • Language expertise: translation and localization professionals go way beyond words and create engaging experiences for local audiences. • Leading role of Saudi Arabia in the language industry: the country stands out on the global scene by developing skills and investing in innovation. • AI and localization: the balance between AI-driven automation and human-led augmentation is key to elevate localization as a value creator and to integrate it in global content operations.

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Alle Folgen

22 Folgen

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Gestern40 min
Episode Episode 21: Mirko Lorenz, Innovation Manager @ Deutsche Welle Cover

Episode 21: Mirko Lorenz, Innovation Manager @ Deutsche Welle

Top Voices podcasts have been focused on diversity from the outset. Paula McGrath and Bruno Herrmann have had the opportunity to talk to leaders in a variety of functions, roles, locations and industries so far. This new episode is no exception as they welcome Mirko Lorenz. Mirko is an Innovation Manager with Deutsche Welle, one of the major content creators and broadcasters in Europe. He is also the Co-founder and Chairman of Datawrapper and he combines two passions: journalism and technology. Deutsche Welle manages and delivers content in 7 core languages (Arabic, Mandarin, English, German, Spanish, Brazilian Portuguese, and Russian) in addition to news and information in 23 other languages. Therefore, Mirko knows what it takes to build an ecosystem and use tools producing multilingual content effectively in an engaging, meaningful and relevant way for international audiences. During this conversation, Mirko explains why content management is crucial for the media industry and how he has ended up in his current position in this Germany-based organization that is well known all over the world. And, of course, he shares his perspective on how AI plays out in the automation of processes and workflows while keeping humans in the center. Listen to this episode to find out how Deutsche Welle stands out in the field of international broadcasting. Und Viel Spaß!

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Episode Episode 20: Véronique Özkaya, Chief Executive Officer @ DATAmundi Cover

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Episode Episode 18: Amer Qobti, Arabic Localization Expert Cover

Episode 18: Amer Qobti, Arabic Localization Expert

Sharing the perspective of a global citizen on translation, localization and the language industry in Saudi Arabia and beyond. Join us in this episode of the Top Voices Podcast as Amer Qobti, Arabic Localization Expert, shares his journey and insights with Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, Strategic Advisor of International Achievers Group. Find out how this true global citizen considers the evolution of multilingual content and the value of such content in business and human relationships. This episode is packed with great insights for anyone interested in the role of translation and localization within global content and product management in Saudi Arabia and beyond. Key Discussion Points: • Language expertise: translation and localization professionals go way beyond words and create engaging experiences for local audiences. • Leading role of Saudi Arabia in the language industry: the country stands out on the global scene by developing skills and investing in innovation. • AI and localization: the balance between AI-driven automation and human-led augmentation is key to elevate localization as a value creator and to integrate it in global content operations.

18. Feb. 20261 h 1 min