Day 196: The travel advisor's framework for building a brand

Day 199: The Travel advisor's guide to building service packages

On Day 199 of the Travel Agency in a Year podcast, Rachel K walks through how to build (or refine) your Essential, Signature, and Elevated-style packages. What should actually differentiate each tier, how to price them based on your business instead of a rumor, and how one structure can flex across every niche you serve. And, you get a nice little taste of Rachel K's brief experience at the Art Institute. Slight digression, for your entertainment. Want the freebie? It's called Know Your Numbers: The TA's Guide to knowing how much you actually make, and you can grab it here: https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5 [https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5]

Day 198: Do you have real travel service packages, or just making up numbers on the spot?

It's 198 days in to the Travel Agency in a Year podcast. If your pricing changes lead to lead based on gut feeling, your clients feel it too. In this episode, Rachel K breaks down why tiered service packages build more trust than a single quoted number AND it's backed by Dan Ariely's famous MIT pricing study and Harvard Business School research on cost transparency. Yep, we cite sources here :)

Day 197: Connecting with your travel clients via storytelling

Storytelling doesn't stop once someone books. In the final episode of this mini-series of the Travel Agency in a Year podcast, Rachel K looks at how story shows up before, during, and after a trip with your client experience. AND how a great past-client story becomes the thing that brings in your next one. Let's connect your founder's story, brand story, client's story together to create a loop for past clients to help you get new ones!

Day 196: The travel advisor's framework for building a brand

Turn your travel agency's point of view into something usable. This episode of the Travel Agency in a year podcast offers a simple framework for writing your brand story and shows exactly where it should show up, because it's not just your mission statement or communication philosophy. From your content to your proposals to the testimonials you choose to feature, having a solid, cohesive brand story maintains consistency throughout your clients' experience with your travel agency.

Day 195: The difference between the Brand Story & your Founder's Story

Your founder's story is about you. Your brand story is about what your travel agency stands for. Day 195 of the Travel Agency in a Year podcast unpacks the difference, and why clarity here is what helps the right clients find (and choose) you. Brand story is more than just you - it's your agency's mission, how you and any future (or present staff) serves clients. And, if you're struggling on finding a niche, focusing on your brand story can help narrow that down and get you started on discovering more about your ICA.