TrendSpotting with Scott McLin of Sojern

Google's unique ranking factors for the eCommerce industry

In today's hyper-competitive market, you need access to specific data to outperform the competition. In this second podcast of our April Searchmetrics Content Ranking Factors series, renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility:    * What has happened in the last two years when Google became hyper-focused on industry-specific scenarios? * Why are there more organic results in eCommerce for desktop and mobile than there are in other industries? * Why is content a very important differentiator in eCommerce? * What content investments should companies make that will distinguish them from their competitors? GUESTS & RESOURCES: * Schedule your free Digital Diagnostic [https://www.searchmetrics.com/diagnostic/] * LinkedIn: Jordan Koene [https://www.linkedin.com/in/jordankoene/] * Benjamin Shapiro: Bio [https://benjshap.com/?utm_source=referral&utm_medium=podcast] // Podcast Network [https://benjshap.com/podcast-network/?utm_source=referral&utm_medium=podcast] // Twitter [https://twitter.com/benjshapLLC] // LinkedIn [https://www.linkedin.com/in/benjshap/] * Transcript

Channel Battles: Growth Hacking vs Brand Marketing

Join us as we kick off first 'Channel Battle' episode, where we're going to discuss how marketers should think about the balance of seemingly conflicting marketing channels and their approaches. This week we tackle Growth Hacking versus building brand awareness with Doug Bell, CMO of Searchmetrics Inc. Contact Us: Episode Transcript [https://www.searchmetrics.com/news-and-events/trendspotting-a-%E2%80%A6-brand-marketing/] https://searchmetrics.com/contact [../../../content/%20https:/searchmetrics.com/contact] http://Twitter.com/benjshap [http://twitter.com/benjshap]

The intersection of Data Science, AI, and Machine Learning

Join us for Modern Marketing Month as we continue our investigation into the overlapping trends of artificial intelligence, machine learning, marketing automation, and data science with Marcus Tober, the CIO and founder of Searchmetrics.  Contact Us: Episode Transcript [https://www.searchmetrics.com/news-and-events/trendspotting-a-%E2%80%A6machine-learning/] https://searchmetrics.com/contact [../../../content/%20https:/searchmetrics.com/contact] http://Twitter.com/benjshap [http://twitter.com/benjshap]

Marketing Automation for Relationship-Based Marketers

Join us for Modern Marketing Month as we work to understand the relationship between marketing automation, machine learning, and data science, specifically focusing on the personal relationship that companies can build using marketing automation.  Contact Us: Episode Transcript [https://www.searchmetrics.com/news-and-events/trendspotting-a-%E2%80%A6-based-marketers/] https://searchmetrics.com/contact [../../../content/%20https:/searchmetrics.com/contact] http://Twitter.com/benjshap [http://twitter.com/benjshap]

TrendSpotting with Scott McLin of Sojern

Join us for Modern Marketing Month as we discuss the opportunities presented by relationship marketing automation with Scott McLin of Sojern. Scott McLin is a product leader well known for his ability to build cross-functional, scalable, machine learning-driven solutions for search performance marketing in the travel industry. Contact Us: Episode Transcript [https://www.searchmetrics.com/news-and-events/trendspotting-a-%E2%80%A6-mclin-of-sojern/] https://searchmetrics.com/contact [../../../content/%20https:/searchmetrics.com/contact] http://Twitter.com/benjshap [http://twitter.com/benjshap]