3 Reasons Why You Should Link to Your Competitors

A Guide to Video Production for Social Media Marketing

It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively. In this episode of Two Minute Marketing Tips, I cover: How to film a video Where to upload it effectively Video features on the top apps Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

How to Turn Your Lovable Pet into a Social Media Star

Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account. Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom. Topics include: Content creation Hashtag use Networking advice Marketing and Sponsorships Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

3 Reasons Why You Should Link to Your Competitors

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation. In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business. Topics include: Establishing credibility Creating customer loyalty Search engine optimization Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

8 Tips For Staying Creative In Your Content Marketing

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times. In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer’s block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing. Topics include: Content marketing Writer’s block Strategies to get creative Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

Thank You Cards In Business And The Art of Saying Thanks

It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public relations and effective ways to do so. Topics include: When to say thanks Writing effective thank you cards Doing more than a thank you card Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: