UX with a side of Swathi

The UX Name Game: Don Norman & the 1990s UX Revolution

21 min · 25. Sept. 2025
Episode The UX Name Game: Don Norman & the 1990s UX Revolution Cover

Beschreibung

Meet Don Norman, who coined "User Experience" atApple in the 90s. Join Swathi for stories about design psychology, confusing doors, and why good UX is about feelings. Funny, insightful, and perfect with chai!

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9 Folgen

Episode Testing, Failing & Winning UX Cover

Testing, Failing & Winning UX

Ever watched a tester rage-click their way through your design? 😂 Welcome to the wild world of UX research and data the secret weapons behind every smooth, lovable experience. In this episode, we’ll laugh through real-life tester fails, explore how Netflix, Spotify, and Amazon use data to predict what you’ll love, and learn how simple research methods —from heatmaps to A/B tests make or break great design. You’ll also hear why convincing stakeholders with data storytelling is an art form, and how AI is reshaping UX research faster than ever. Whether you’re a UX newbie or a seasoned pro, this one’s packed with insights, laughs, and lessons you’ll carry into your next project. 🎧 Grab your chai, hit play, and discover the magic that happens when research meets creativity.

13. Nov. 20258 min