Virtual Rolodex hosted by TXCPA Houston

Virtual Rolodex with Dez Thornton, Executive Presence & Speech Coach

16 min · 2. Juli 2026
Episode Virtual Rolodex with Dez Thornton, Executive Presence & Speech Coach Cover

Beschreibung

The Influence Gap: How Great CPAs Become Great Communicators Episode Summary In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek welcomes communication and presentation coach Dez Thornton to discuss a skill every accounting professional needs—but few receive formal training on: communicating with confidence. While CPAs excel at analyzing data and solving complex problems, Dez explains that technical expertise alone isn't enough to influence clients, lead teams, or inspire confidence. Whether presenting financial statements, leading meetings, or speaking at conferences, professionals must learn how to connect with people—not just present information. Together, they explore practical techniques for becoming a stronger communicator, including storytelling, audience connection, presentation preparation, and overcoming perfectionism. The result is a conversation packed with actionable advice for professionals at every stage of their career. What You'll Learn * Why technical expertise doesn't automatically translate into influence * How storytelling helps clients better understand financial information * The difference between focusing on yourself versus focusing on your audience * Why connection matters more than perfection in presentations * Practical ways to prepare for presentations using visual mapping * How video practice accelerates confidence and communication skills * Why authentic communication will remain a competitive advantage in an AI-driven world Key Leadership Insight People don't remember every number you present—they remember how you made them feel and whether they trusted you. The most effective leaders focus less on delivering information and more on creating meaningful connections with their audience. Why This Matters Today's CPAs are expected to do much more than prepare financial reports. They advise clients, lead teams, present to boards, facilitate meetings, and explain complex financial concepts to non-financial audiences. Developing stronger communication skills helps professionals: * build trust faster * strengthen client relationships * become more influential leaders * communicate complex topics with confidence * differentiate themselves in an increasingly technology-driven profession As AI continues to automate technical work, human connection will become one of the profession's greatest competitive advantages. About the Guest Dez Thornton is a communication coach who helps business leaders, executives, and professionals close what he calls the "Influence Gap"—the space between having expertise and being able to communicate it effectively. With more than 20 years of experience coaching leaders across multiple industries, Dez specializes in presentation coaching, executive communication, storytelling, and helping professionals connect with audiences in ways that inspire trust and action. Connect with the Guest Website: Dez Thornton & Associates [https://dezthornton.com?utm_source=chatgpt.com] LinkedIn: https://www.linkedin.com/in/dezthornton/

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Episode Virtual Rolodex with Dana Garnett of The Mindful Strategy Cover

Virtual Rolodex with Dana Garnett of The Mindful Strategy

Conflict Is Inevitable. Drama Is Optional: How to Resolve Conflict Before It Costs Your Business Episode Summary In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek welcomes Dana Garnett, founder of The Mindful Strategy, to discuss a challenge every professional faces but few are equipped to navigate effectively—conflict. Drawing from her unique career journey from Big Eight public accounting and corporate leadership at Coca-Cola to mediation and conflict resolution coaching, Dana shares how unresolved conflict impacts businesses, partnerships, families, and individual well-being. She explains why traditional mediation often settles disputes, while her approach focuses on achieving lasting resolution by getting to the heart of the issue. Whether you're a CPA, business owner, firm leader, or trusted advisor, this conversation offers practical strategies for recognizing conflict early, improving communication, and preventing small disagreements from becoming costly business problems. What You'll Learn * Why avoiding conflict often creates bigger problems than addressing it * The difference between conflict resolution and conflict settlement * How unresolved conflict affects business performance, relationships, and personal well-being * Why only one person is needed to begin creating meaningful change * Common warning signs that conflict is costing your business time and money * How CPAs and trusted advisors can help clients recognize conflict before it damages assets or relationships * Why every difficult situation begins with a choice—and every choice creates a new opportunity Key Leadership Insight Conflict isn't the real problem. The real problem is allowing unresolved conflict to consume your energy, decision-making, and relationships. Strong leaders don't avoid difficult conversations—they learn how to navigate them with clarity and purpose. Why This Matters Conflict is expensive. It impacts productivity, profitability, employee retention, client relationships, succession planning, and even personal health. For CPAs and business advisors, recognizing conflict early can help clients avoid unnecessary legal costs, protect business value, strengthen partnerships, and improve long-term organizational success. Learning how to navigate conflict isn't just a leadership skill—it's a business strategy. About the Guest Dana Garnett is the founder of The Mindful Strategy and a conflict resolution strategist with a unique background spanning Big Eight public accounting, corporate leadership, mediation, and executive coaching. After beginning her career in audit and later serving in leadership roles with The Coca-Cola Company, Dana developed a proven approach that helps business owners, executives, and professionals resolve complex conflict quickly while creating lasting change. Her work focuses on strengthening relationships, improving communication, and helping leaders navigate inevitable challenges with greater ease. Connect with the Guest Website: The Mindful Strategy LinkedIn: Dana Garnett [https://www.linkedin.com/in/danagarnett/] Dana Garnett Credentialed Advanced Mediator & Conflict Resolution Strategist dana@mindfulstrategy.com [dana@mindfulstrategy.com] | mindfulstrategy.com [https://mindfulstrategy.com/]

13. Juli 202623 min
Episode Virtual Rolodex with Dez Thornton, Executive Presence & Speech Coach Cover

Virtual Rolodex with Dez Thornton, Executive Presence & Speech Coach

The Influence Gap: How Great CPAs Become Great Communicators Episode Summary In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek welcomes communication and presentation coach Dez Thornton to discuss a skill every accounting professional needs—but few receive formal training on: communicating with confidence. While CPAs excel at analyzing data and solving complex problems, Dez explains that technical expertise alone isn't enough to influence clients, lead teams, or inspire confidence. Whether presenting financial statements, leading meetings, or speaking at conferences, professionals must learn how to connect with people—not just present information. Together, they explore practical techniques for becoming a stronger communicator, including storytelling, audience connection, presentation preparation, and overcoming perfectionism. The result is a conversation packed with actionable advice for professionals at every stage of their career. What You'll Learn * Why technical expertise doesn't automatically translate into influence * How storytelling helps clients better understand financial information * The difference between focusing on yourself versus focusing on your audience * Why connection matters more than perfection in presentations * Practical ways to prepare for presentations using visual mapping * How video practice accelerates confidence and communication skills * Why authentic communication will remain a competitive advantage in an AI-driven world Key Leadership Insight People don't remember every number you present—they remember how you made them feel and whether they trusted you. The most effective leaders focus less on delivering information and more on creating meaningful connections with their audience. Why This Matters Today's CPAs are expected to do much more than prepare financial reports. They advise clients, lead teams, present to boards, facilitate meetings, and explain complex financial concepts to non-financial audiences. Developing stronger communication skills helps professionals: * build trust faster * strengthen client relationships * become more influential leaders * communicate complex topics with confidence * differentiate themselves in an increasingly technology-driven profession As AI continues to automate technical work, human connection will become one of the profession's greatest competitive advantages. About the Guest Dez Thornton is a communication coach who helps business leaders, executives, and professionals close what he calls the "Influence Gap"—the space between having expertise and being able to communicate it effectively. With more than 20 years of experience coaching leaders across multiple industries, Dez specializes in presentation coaching, executive communication, storytelling, and helping professionals connect with audiences in ways that inspire trust and action. Connect with the Guest Website: Dez Thornton & Associates [https://dezthornton.com?utm_source=chatgpt.com] LinkedIn: https://www.linkedin.com/in/dezthornton/

2. Juli 202616 min
Episode Virtual Rolodex with Loren Fogelman, Founder & CEO Business Success Solution Cover

Virtual Rolodex with Loren Fogelman, Founder & CEO Business Success Solution

Why Charging by the Hour May Be Holding Your Firm Back Episode Summary In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek sits down with Loren Fogelman, business coach and former sports psychologist, to discuss one of the biggest mindset shifts facing accounting professionals today: moving from hourly pricing to value-based pricing. Loren shares how many CPAs and firm owners unintentionally undervalue themselves because they were trained to connect compensation directly to time. As technology and AI continue transforming the profession, she explains why firms must rethink how they communicate value, price services, and attract high-quality clients. The conversation explores practical strategies for building sustainable firms, raising rates with confidence, creating better client relationships, and designing businesses that support both profitability and personal well-being. Whether you're a solo practitioner, firm owner, or accounting professional considering your next stage of growth, this episode provides actionable insight into building a business model that reflects the true value you deliver. What You’ll Learn • Why hourly pricing no longer aligns with today’s technology-driven accounting profession • The difference between what firms value versus what clients actually value • How to identify and attract higher-quality clients • Why packaging services creates stronger client outcomes and pricing flexibility • The “Good, Better, Best” strategy for raising rates gradually and confidently • How value-based conversations strengthen client relationships • Why sustainable growth requires courage—not just confidence Key Leadership Insight The faster and more efficient you become, the less you can charge under an hourly model. True growth happens when professionals stop pricing based on time and start pricing based on the value and outcomes they deliver. Why This Matters The accounting profession is evolving rapidly through technology, automation, and AI. Firms that continue relying solely on time-based pricing may struggle to: * scale profitably * avoid burnout * differentiate themselves in the marketplace * fully capture the value of their expertise Value-based pricing allows firms to build stronger client relationships, improve profitability, create sustainable workloads, and focus more on strategic advisory services rather than transactional work. About the Guest Loren Fogelman is a business coach and former sports psychologist who helps accounting professionals and firm owners strengthen pricing strategies, communicate their value more effectively, and build sustainable, profitable firms. Through her coaching and consulting work, Loren specializes in helping professionals transition from time-based pricing models to value-based approaches that support both business growth and personal well-being. Her work focuses on client-centered firms that want to increase revenue, improve client relationships, and create healthier work-life balance. Connect with the Guest Website: https://businesssuccesssolution.com [https://businesssuccesssolution.com] Resource Mentioned: https://businesssuccesssolution.com/raise [https://businesssuccesssolution.com/raise] LinkedIn: https://www.linkedin.com/in/lorenfogelman/ [https://www.linkedin.com/in/lorenfogelman/]

21. Mai 202621 min
Episode Virtual Rolodex with Saim Akif, CPA, Crypto Tax Cover

Virtual Rolodex with Saim Akif, CPA, Crypto Tax

Cryptocurrency is no longer a niche investment topic — it is becoming a growing reality for taxpayers, businesses, and accounting professionals alike. In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek sits down with cryptocurrency tax and accounting specialist Saim Akif to break down the evolving world of crypto reporting, compliance, and blockchain innovation. Saim shares practical insights into why cryptocurrency taxation is far more complex than many realize, especially with the rollout of new 1099-DA reporting requirements. From wallets and exchanges to cost basis tracking and self-custody transactions, he explains the risks CPAs and taxpayers face when crypto records are incomplete or misunderstood. The conversation also explores the future of blockchain, the government’s ongoing efforts to regulate digital assets, and why accounting professionals should embrace — not fear — this rapidly evolving space. What You’ll Learn * Why cryptocurrency accounting is becoming relevant for every CPA firm * What the new 1099-DA reporting requirements mean for taxpayers * How crypto wallet transfers can create reporting challenges * Why accurate cost basis tracking is critical * Common mistakes taxpayers and practitioners make with crypto reporting * The importance of quarterly crypto reconciliations * How blockchain and tokenization may reshape the future of finance Key Leadership Insight “The professionals who lean into learning emerging technologies today will be the ones best positioned to serve clients tomorrow.” Why This Matters As cryptocurrency adoption continues to grow, CPAs and financial professionals can no longer afford to ignore digital assets. Understanding the basics of blockchain reporting, documentation requirements, and compliance risks is essential for protecting clients, minimizing tax exposure, and staying ahead in a rapidly changing financial environment. Guest Bio Saim Akif is a Houston-based CPA and CFA specializing in cryptocurrency tax and accounting. He works with taxpayers and CPA firms across the country to help reconcile crypto transactions, interpret evolving reporting requirements, and navigate the complexities of blockchain-based assets. Saim is passionate about educating practitioners and simplifying cryptocurrency accounting for both clients and professionals. Connect with the Guest LinkedIn: https://www.linkedin.com/in/saim-akif/ SAIM AKIF CPA Phone: (713) 451-9700 Email: info@akifcpa.com [info@akifcpa.com] Saim's Website https://saim.cpa [https://saim.cpa/] Main Website www.akifcpa.com [http://www.akifcpa.com/]

13. Mai 202623 min
Episode Virtual Rolodex with Jasir Jamal, CEO from Longhorn 1031 Exchanges Cover

Virtual Rolodex with Jasir Jamal, CEO from Longhorn 1031 Exchanges

In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek sits down with Jasir Jamal, CEO of Longhorn 1031 Exchanges, to discuss one of the most important tax-deferral strategies available to real estate investors: the 1031 exchange.   Jasir breaks down the basics of how 1031 exchanges work, why advanced planning is critical, and how investors can defer capital gains and depreciation recapture taxes when transitioning from one investment property to another.   The conversation also explores the long-term wealth planning opportunities tied to 1031 exchanges, including generational wealth transfer strategies, stepped-up basis rules, and why collaboration between CPAs, financial advisors, and exchange specialists is essential for successful execution.   Whether you're a CPA, real estate investor, financial advisor, or business owner with investment property, this episode provides practical guidance on navigating the complexity of 1031 exchanges and avoiding costly mistakes.   What You’ll Learn What a 1031 exchange is and how tax deferral works Why timing and advanced planning are critical in a successful exchange How depreciation recapture impacts investment property sales Why proceeds cannot go directly into the seller’s bank account The IRS requirements related to replacement property value and debt How 1031 exchanges support long-term generational wealth planning Why collaboration between CPAs, financial advisors, and exchange specialists matters   Key Leadership Insight The best tax strategies are rarely last-minute decisions. Successful 1031 exchanges require proactive planning, coordinated advisors, and a clear understanding of long-term financial goals before a property sale ever closes.   Why This Matters For real estate investors, taxes can significantly reduce the ability to reinvest and grow wealth.   A properly structured 1031 exchange allows investors to: defer capital gains taxes continue expanding investment portfolios preserve cash flow for future investments support long-term estate and wealth transfer strategies   For CPAs and financial professionals, understanding the basics of 1031 exchanges can help clients avoid missed opportunities and make more informed decisions before triggering taxable events.   About the Guest Jasir Jamal is the CEO of Longhorn 1031 Exchanges, where he helps real estate investors navigate the complexities of 1031 exchanges and tax-deferral strategies.   His firm works with investors, CPAs, and financial professionals to guide clients through both simple and highly complex exchange transactions while helping ensure compliance with IRS timelines and requirements.   Jasir specializes in helping clients understand how 1031 exchanges can support long-term investment growth and generational wealth planning. Connect with the Guest Website: https://longhorn1031.com/ LinkedIn: https://www.linkedin.com/in/jasir-jamal-/

12. Mai 202614 min