10 Sales Commitments (Part 1) - E104

10 Sales Commitments (Part 1) - E104

In this episode of Virtus in Action, Genaro Torres redefines sales in complex environments: you don’t close deals—you earn commitments. Inspired by The Lost Art of Closing by Anthony Iannarino, this episode introduces a powerful shift: 👉 Selling is something you do with the client, for the client 👉 Every step forward is a commitment built on value Key commitments explored in this episode: 1. Commitment of Time Earn the meeting by delivering real value—insights, perspective, and better thinking. Not presentations. 2. Commitment to Explore Don’t rush to solutions. Understand deeply: challenges, context, priorities. Sometimes the best value is guiding them—even if you’re not the solution. 3. Commitment to Change No change, no sale. Help your client confront reality, define urgency, and envision success. 4. Commitment to Collaborate Move from my solution to our solution. Involve stakeholders early and co-create outcomes that drive true commitment. This episode is a mindset shift: 👉 From pitching to advising 👉 From closing to guiding 👉 From selling products to creating impact Because in complex sales, trust is built through value—and value earns the next step. Genaro Torres GTC Leaders — gtcleaders.com LinkedIn: Genaro Torres

Sales Management Simplified - E103

In this episode of Virtus in Action, Genaro Torres reframes sales: it’s not persuasion—it’s co-creation. When you listen deeply, ask better questions, and build solutions with your client, selling becomes service and impact. Drawing on Sales Management Simplified by Mike Weinberg, this episode focuses on how to build a high-performance sales culture and develop a team that consistently delivers results. Key ideas: * Sales culture starts with leadership: define success, value, and priorities clearly. * Protect selling time: at least 80% of your team’s time should be spent creating opportunities—not reporting activity. * Tools don’t sell—people do: a CRM supports execution, it doesn’t replace it. * Lead in the field: real coaching happens face-to-face, not in dashboards. * Stop being the hero—be the builder: your job is to grow your people, not close for them. You’ll also explore the 4R framework of sales leadership: 1. Right roles: identify and position true hunters. 2. Retain top performers: challenge, recognize, and grow your best talent. 3. Redevelop or remove low performance: with clarity, data, and accountability. 4. Recruit intentionally: hunters for growth, account managers for expansion. A high-performance culture is built on clarity, accountability, healthy competition, and continuous development. This episode is a call to shift your focus: 👉 From activity to results 👉 From control to coaching 👉 From selling alone to building a team that wins Because in the end, your success as a leader is measured by your team’s results. Genaro Torres GTC Leaders — gtcleaders.com LinkedIn: Genaro Torres

Growth Mindset - E102

In this episode of Virtus in Action, Genaro Torres explores one of the most powerful drivers of performance and fulfillment: your mindset. Based on the research of Carol Dweck, we break down the difference between a fixed mindset and a growth mindset—and how this distinction can transform the way you face challenges, learn, and achieve results. A fixed mindset keeps you stuck: avoiding challenges, fearing failure, and believing your abilities are limited. A growth mindset expands your potential: embracing challenges, learning from feedback, and seeing effort as the path to mastery. The key insight? 👉 You don’t eliminate one mindset—you learn to recognize and shift when it matters most. This episode gives you a simple but powerful tool: Add “yet” to your language. “I’m not good at this… yet.” Because growth is not about talent—it’s about training, discipline, and consistency. This is your invitation to stop proving and start improving. To stop fearing mistakes and start using them. To move from limitation… to evolution. Genaro Torres GTC Leaders — gtcleaders.com LinkedIn: Genaro Torres

Motherhood and Leadership: How to Support Mothers in Today’s World - E101

In this episode of Virtus in Action, Genaro Torres invites you to rethink motherhood—not as a romantic ideal, but as a real, human, and deeply strategic dimension of leadership. Inspired by a powerful conversation with Ale Zárate, this episode explores a truth we often overlook: motherhood is not just a personal experience—it’s a structural reality shaping our society and organizations. Today, millions of women are not only raising children, but also leading households and sustaining them financially. Yet, while the role of women has evolved, the systems around them have not. This episode uncovers key insights: * Motherhood is a profound transformation (matrescence), not just a life stage * Many mothers are navigating systems that were never designed to support them * Invisible work—emotional, mental, and organizational—is real leadership, even if it’s not recognized * The “motherhood penalty” exists, but so does a powerful truth: motherhood strengthens leadership capabilities And most importantly, this is not just a women’s issue. It’s a leadership responsibility. We explore a new paradigm based on shared responsibility: 1. True co-responsibility (including mental load) 2. More human organizations (flexibility, empathy, results focus) 3. Genuine support networks 4. A shift in narrative: motherhood is not weakness—it’s leadership in its most human form This episode is a call to action: 👉 To see what has been invisible 👉 To lead with awareness and empathy 👉 To co-create systems that truly support those who sustain everything Because when we support a mother, we support a family, a generation, and the future of society. Genaro Torres GTC Leaders — gtcleaders.com LinkedIn: Genaro Torres

100 Episodes: What a Journey - E100

Today we celebrate a major milestone in Virtus in Action: Episode 100. A journey built with you, for you. This episode is both a celebration and a reflection on the path we’ve walked together. From the early days of Virtuners in 2020, to the launch of Virtudes en Acción in 2021, and Virtus in Action in 2024, this project has evolved into a global space for growth, strategy, and leadership. Season 1 focused on self-knowledge and personal development—helping you understand your path, define your priorities, strengthen communication, and build a solid personal strategy. Season 2 took it further—bridging the gap between strategy and execution in life and business, with real insights from leadership, organizational challenges, and global experiences, including lessons inspired by Japan. This podcast was created with a clear mission: 👉 Deliver practical, powerful ideas in a simple, agile format 👉 Elevate awareness so you can turn intention into action And now, the most important part: what’s next. Because this is not just a podcast—it’s a community. Your ideas, your reflections, your challenges have shaped every episode. And they will continue to shape what comes next. So, if this journey has added value to your life, share it. Stay connected. And let’s keep building this together. Because growth is not a destination… it’s a continuous path. Genaro Torres GTC Leaders — gtcleaders.com LinkedIn: Genaro Torres