Profit Isn't the Point | Why This Business Refuses to Advertise and Still Grows

Creative Freedom vs. Big Money | The Film Industry Legend Who Chose Passion Over Prestige

Welcome to Episode 65 with Toby Lyles joined by Rudi Womack of Wyoming International Film Festival (WIFF). Rudi shares his incredible journey from making DIY zombie films in his Wyoming backyard to working with Marvel, directing feature length films on Amazon, to becoming the Executive Director of the Wyoming International Film Festival, now ranked in the top 1% of film festivals globally. This episode is packed with lessons about following your passion, pivoting when necessary, and building community impact. Episode 065 Release Date: July 7, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Rudi Womack/ Wyoming International Film Festival Get in touch with Wyoming International Film Festival Website: https://filmfreeway.com/WyomingInternationalFilmFestival Facebook: https://www.facebook.com/WyomingFilmFest Instagram: https://www.instagram.com/wyomingfilmfest Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

No Rulebook, No Problem | How Young Entrepreneurs Can Innovate in Uncharted Territory

Welcome to Episode 64 with Toby Lyles joined by Cassidy Nation, owner of Sippin’ Sassy. Cassidy shares her inspiring story of building Sippin’ Sassy, a mobile bartending business operated out of a custom-designed horse trailer. What started as a cute idea in late 2020 became a test of entrepreneurial resilience as she faced engineering challenges, regulatory uncertainty, insurance barriers, and the unexpected journey of building a business while pregnant. This episode highlights the importance of persistence, finding the right people to support your vision, and innovating in spaces where no regulations exist yet. Episode 064 Release Date: June 30, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Cassidy Nation / Sippin’ Sassy LLC Get in touch with Sippin’ Sassy Website: https://sippinsassyllc.mypixieset.com Facebook: https://www.facebook.com/profile.php?id=100091679985953 Instagram: https://www.instagram.com/sippinsassyllc Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

From Doula to CEO | How to Build Something That Doesn't Exist Yet

Welcome to Episode 63 with Toby Lyles joined by Sarah Morey, founder and owner of Earthside Birth and Wellness Center. Sarah shares her journey from having a positive birth experience to starting Earthside Birth and Wellness Center, one of the first birth centers in Wyoming. This episode explores how a single empowering moment—recovery from breastfeeding struggles—sparked a decade-long mission to transform maternal healthcare and build a sustainable business model. Episode 063 Release Date: June 23, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Sarah Morey / Earthside Birth and Wellness Center Get in touch with Earthside Birth and Wellness Center Website: https://www.earthsidebirthwy.com Facebook: https://www.facebook.com/EarthsideBirthWY Instagram: https://www.instagram.com/earthsidebirthcenter Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Building a Business People Won't Let Die | Lessons From a Boxing Studio

Welcome to Episode 62 with Toby Lyles joined by Dionne Roccaforte, LaShaye and Nicolas Hernandez, owners of Beautifully Savage. Beautifully Savage is a boxing studio built by Dionne, LaShaye and Nicolas that exemplifies how community becomes the foundation of business resilience. A business without its building can fail. A community without walls cannot. When you build something people genuinely believe in and feel part of, they’ll fight to keep it alive—and bring others with them. Tune in to hear their story of challenges and literal closed doors to the realization that with community it’s really hard to fail. Episode 062 Release Date: June 16, 2026 Host: Toby Lyles Guest: Dionne Roccaforte, LaShaye Hernandez, Nicolas Hernandez/ Beautifully Savage Get in touch with Beautifully Savage Website: https://beautifully-savage-cheyenne.gymdesk.com Facebook: https://www.facebook.com/profile.php?id=100085700350076 Instagram: https://www.instagram.com/beautifully_savage_cheyenne Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Profit Isn't the Point | Why This Business Refuses to Advertise and Still Grows

Welcome to Episode 61 with Toby Lyles joined by Tammy Shourds, owner of Compass Rose. Tammy Shourds shares her journey from retired military life to building a successful embroidery and custom apparel business that operates with a nonprofit heart. Operating in just 197 square feet initially, Compass Rose has grown into a 1,500 square-foot operation that prioritizes serving veterans and creating meaningful connections through personalized products. Episode 061 Release Date: June 9, 2026 Host: Toby Lyles Guest: Tammy Shourds/ Compass Rose Get in touch with Compass Rose Website: https://www.frontiermall.com/store/compass_rose_custom_embroidery_and_engraving?location=u008 Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]