Behind the Screams! - Creating a Spooktacular Fan Experience

Behind the Screams! - Creating a Spooktacular Fan Experience

How do you move away from telling consumers what they need, and actually give them something they want? How do you go beyond the typical campaign ads, taglines and content and deliver experiences fans will never forget?    In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Ibrahim Khan (Vice President of Global Marketing for Fanta), Javier Meza (President, Marketing & Europe CMO, The Coca-Cola Company) and Amelia Torode (CSO Europe, Open X WPP) will uncap the strategies of immersing fans into a delicious, unforgettable and spooktacular experience.    The team uncovers the vision behind the next Wanta Fanta campaign evolution and how the brand leverages the global love for Halloween to help fans summon more of what they wanta. If you ever wanted to learn how to better connect with a new generation of fans and make long-lasting, meaningful campaigns, this podcast is a must-listen.  Let’s Sip!    Connect with Fanta  Instagram [https://www.instagram.com/fanta/], Facebook [https://www.facebook.com/fanta/], and TikTok [https://www.tiktok.com/@fanta]    Follow Ibrahim Khan [https://www.linkedin.com/in/ibrahim-khan-6999288/], Javier Meza [https://www.linkedin.com/in/javier-meza-robayo/] and Amelia Torode [https://www.linkedin.com/in/ameliatorode/?originalSubdomain=uk]  on LinkedIn

Wanta Fanta? Crafting Campaigns that Revive Brand Heritage

How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades. In this launch episode of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Shakir Moin (President of Marketing for North America), Ibrahim Khan (Vice President of Global Marketing for Fanta), and advertising maverick Rory Sutherland get candid about this eternal creative tension. Who better than Coca-Cola to dive into the history of marketing a quintessential brand? The team uncaps the thinking behind when to launch a full-scale brand reinvention. From bringing back the beloved “Wanta Fanta” campaign to illustrating the importance of redefining brand equity to keep things fresh. If you’ve ever agonized over pushing creative boundaries or felt the itch to throw marketing materials out the window and start again, this podcast is a must-listen. Subscribe now for an exploration into the minds of some of marketing’s most revered thought leaders. Connect with Fanta: * Instagram [https://www.instagram.com/fanta/], Facebook [https://www.facebook.com/fanta/], and TikTok [https://www.tiktok.com/@fanta] Follow Shakir Moin [https://www.linkedin.com/in/shakir-moin-7b83941/], Ibrahim Khan [https://www.linkedin.com/in/ibrahim-khan-6999288/] and Rory Sutherland [https://www.linkedin.com/in/rorysutherland/] on LinkedIn Audio & Video Production by Adode Media [https://www.adodemedia.com]