We'll Sleep When We're Dead: A Motherhood Podcast
Emily is the founder and CEO of Evergreen, the better-for-you frozen waffle brand built on a simple idea: what if your kid's easiest breakfast was also their most nutritious one? In this episode, Emily shares the winding, shoot-your-shot journey that took her from corporate law at Kirkland & Ellis to general counsel at Alinea to accidental food entrepreneur — all while pregnant, then postpartum, then navigating a COVID launch week. We talk about what it really means to be a "mom founder," the specific moment a podcast sparked a business idea (very meta, we know), and why Emily credits her kids — not in spite of them — for keeping Evergreen alive through the hard moments. Plus: pancakes are coming, protein waffles are on the way, and yes, Sam puts cottage cheese on everything. In this episode: * Why Emily cold-emailed the founder of Alinea at 10pm — and got a response in 18 minutes * The reframe that changed how she thinks about work-life balance (hint: it's "integration," not balance) * How being her own core consumer is her biggest competitive advantage * Why she hasn't compromised on a single ingredient, even when investors told her to * The non-negotiables that keep her going as a working mom and founder "You miss 100% of the shots you don't take." — Wayne Gretzky, Michael Scott, and apparently Emily Groden. Find Evergreen at eatevergreen.com or @EatEvergreen on social. Email us at wswd.podcast@gmail.com Find us on Instagram [https://www.instagram.com/wswwdpod/?igsh=M2ltODhmem9oNDNz#] Find us on tiktok [https://www.tiktok.com/@wswwd.podcast?_t=ZP-9096SFfA7F0&_r=1]
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