What Makes People Trust You on LinkedIn

What Makes People Trust You on LinkedIn

Trust is not built by saying you are good at what you do. It is built by what your profile and presence prove. In this episode of Who Viewed My Profile, Adam and Chris explore the visible trust signals that shape credibility on LinkedIn. From recommendations and proof points to content, comments, and consistency, they unpack what makes people trust you online - and what can quickly damage that trust. Chapters: 00:00 Introduction 00:54 Building Trust Through Profile Proof Points 02:39 Authentic Content Creates Credibility 04:08 Why Consistency Matters More Than Perfection 06:19 The Role of Comments, Engagement & Reputation 08:25 Managing Negative Comments and Conspiracy Theories 10:15 Strategic Commenting to Build Trust and Visibility 12:14 Trust vs Vanity Metrics 14:23 Why Overclaiming Damages Credibility 17:32 How to Get More Recommendations on LinkedIn 18:28 Who Should You Ask for Recommendations? 19:24 Join Our Live LinkedIn Q&A Event Key topics covered: • The psychology of trust on professional platforms • What makes someone look credible online • Recommendations, endorsements, client logos, proof points, and featured content • Why consistency matters more than perfection • How language can either build trust or damage it • The role of comments, engagement, and reputation by association • Why trust is often lost through overclaiming Takeaway: Credibility comes from evidence, consistency, and alignment — not self-promotion alone. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com

Stop Looking Generic: Position Yourself Properly on LinkedIn

If your profile sounds like everyone else in your industry, you are giving people no reason to remember you. In this episode of Who Viewed My Profile, Adam and Chris explore why so many LinkedIn profiles blend into the background and what it takes to stand out for the right reasons. Learn how to position yourself clearly, communicate your value effectively, and build a profile that people actually remember. Chapters: 00:00 Introduction 01:09 Your Headline, Banner & First Impressions 04:30 Why Generic Language Hurts Your Profile 05:22 Overcoming Imposter Syndrome & Standing Out 07:48 Authenticity Beats Perfection 10:38 The Power of Niche Positioning 12:18 Becoming Recognisable on LinkedIn 14:19 Why Niche Experts Win More Business 15:29 Standing Out When You Work for a Corporate 17:28 Checking Your Company Social Media Policies 18:56 Why Reposting Company Content Doesn’t Work 19:45 Submit Your Questions for Future Episodes Key topics covered: • Why most LinkedIn profiles blend into the market • What positioning actually means in a LinkedIn context • The danger of vague language and empty descriptors • How to communicate who you help, what you do, and why it matters • Why being broad often makes you less attractive, not more • The role of niche, perspective, and voice • Examples of weak versus strong positioning statements Takeaway: People remember clear positioning. They ignore generic expertise. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com

Your Profile Speaks Before You Do

Hook: Before someone replies, refers, hires, or buys from you, they usually check your profile first. Purpose of the episode: Help listeners understand how first impressions are formed on LinkedIn and what makes someone appear credible at a glance. Talking points: * What people notice in the first few seconds on a LinkedIn profile * The role of profile photo, banner, headline, and featured section * Why confusion kills credibility * The difference between looking active and looking credible * Common first-impression mistakes professionals make * How to make your profile clearer without overcomplicating it * Quick audit framework listeners can apply immediately Timestamps: 00:00 Introduction 01:00 Profile photos and first impressions 03:00 Headlines, banners, and positioning 06:00 Mobile optimisation mistakes 07:00 Featured sections and profile setup 08:00 LinkedIn verification and trust 09:00 Writing a strong About section 10:00 Experience section mistakes 12:00 Education and profile settings 14:00 Recommendations and social proof 17:00 Looking active vs looking credible 18:30 Final profile audit advice Takeaway: A stronger first impression comes from clarity, relevance, and credibility — not more words. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com [http://www.whoviewedmyprofilepodcast.com]

Why We Created Who Viewed My Profile

Why launch a podcast about LinkedIn now — and why does your profile matter more than ever? Purpose of the episode: Introduce Adam and Chris, explain the purpose of the show, connect it to the upcoming online event series, and give listeners one fast, practical takeaway. Talking points: * Why Adam and Chris decided to create the podcast * Why LinkedIn has become more important than most professionals realise * Why first impressions now happen online before conversations happen offline * The problem with treating LinkedIn like a static online resume * What listeners can expect from the podcast and event series * Short practical segment: the first 3 things people judge when they land on your profile * Why this show is about outcomes, not vanity metrics Timestamps: 00:00 Introduction 02:00 Why LinkedIn still matters 03:00 Your LinkedIn profile is your first impression 04:00 Fake profiles, verification, and trust 06:00 Common LinkedIn mistakes 10:00 Why LinkedIn Premium matters 13:00 LinkedIn beyond job searching 16:00 AI, layoffs, and fractional work 18:00 Outcomes vs vanity metrics  Takeaway: Your LinkedIn profile is already speaking for you — the question is whether it is saying the right things. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com [http://www.whoviewedmyprofilepodcast.com]