Winners' Circle
Kenny Thompson is helping BASYS prove that great customer experience can still be a competitive advantage, even in a highly commoditized payments industry. BASYS works across healthcare, banking, SaaS, distribution, manufacturing, construction materials, media, and other payment-heavy industries, while keeping a strong focus on in-house support and real human service. BASYS was recently recognized for its customer experience work and its ability to blend AI efficiency with human connection. In this episode, Russ and Kenny explore why payments are the lifeblood of so many businesses, especially for SaaS companies, banks, healthcare providers, and small business operators. Kenny explains how BASYS supports customers through complex payment workflows while helping software partners create a more seamless experience for their own users. They dive into how BASYS uses AI, chatbots, and internal support tools without losing the human touch. Kenny shares why the company still answers calls with live people, how its support teams are structured, and why its Kansas City-based model remains central to the company’s identity. The conversation also covers healthcare payment complexity, fragmented systems, customer support standards, partner integrations, Net Promoter Score, company culture, and why BASYS has chosen steady growth and long-term trust over shortcuts. Along the way, Kenny discusses community banks, SaaS partnerships, support escalation, employee hiring, customer retention, and why great service still starts with people, even when AI is helping behind the scenes. Topics Covered: [00:01] Welcome and intro, Kenny Thompson and BASYS [00:54] BASYS’ role in payments across healthcare and other industries [01:20] Why healthcare payment experiences can be clunky and frustrating [02:36] The fragmented nature of hospitals, vendors, and payment systems [03:15] BASYS’ work across payments, distribution, manufacturing, construction, and SaaS [04:19] Blending AI efficiency with live human support [05:03] Why BASYS still answers phone calls with a real person [06:00] Building an in-house support team instead of outsourcing service [07:10] How BASYS integrates payments into software platforms [08:20] Reducing the swivel chair problem in payments workflows [09:32] Why payments are mission critical for SMBs and SaaS users [10:10] Supporting small business owners who rely on payments as their revenue channel [11:27] Why many industries follow each other when technology works [12:17] Why BASYS chose Kansas City-based support over offshore service models [12:50] Tracking Net Promoter Score as a core business metric [14:00] Hiring for customer service quality and cultural fit [15:42] What happens during a typical BASYS support call [16:06] Using AI and internal chatbots to support customer service agents [17:32] Escalation from tier one to tier two support [18:06] How strong onboarding and support reduce customer problems [18:40] Why more processors do not invest this heavily in service [19:33] Maintaining support quality while growing integrations and verticals [20:30] Protecting company culture during growth [22:24] Nonnegotiables for building a service-led company [23:59] How BASYS helps SaaS partners grow revenue and prepare for exits [25:13] Why customer service can differentiate SaaS and payment platforms [26:45] Why Kenny believes human trust still matters in business [27:03] What the payments industry could learn about customer service [29:42] Final thoughts on blending humans, AI, and long-term customer care
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