How AI, Automation, and GEO Are Driving Marketing Growth

How AI, Automation, and GEO Are Driving Marketing Growth

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing from their experience helping businesses grow through strategic marketing initiatives, Micah and Molly share practical insights on what is working right now, how AI is changing execution, and where businesses should focus their efforts to stay competitive. The discussion explores the marketing tactics that are driving measurable growth, why agencies and brands are beginning to add GEO (Generative Engine Optimization) as a service line, and how teams can effectively use AI to support marketing execution without sacrificing quality. Micah and Molly also address one of the biggest challenges facing businesses today: finding the right balance between automation and human-driven sales efforts. Whether you're a business owner, marketer, agency leader, or sales professional, this episode offers actionable strategies for leveraging new technology while maintaining the human connections that ultimately drive results. Main Topics Covered * Marketing Tactics That Drive Growth * Adding GEO as a Service Line * Using AI to Support Marketing Execution * Balancing Automation and Human Sales Connect with Micah Stone * Website: https://opensignal.co * LinkedIn: https://www.linkedin.com/in/micah-stone/ * Open Signal LinkedIn: https://www.linkedin.com/company/opensignalco/ Connect with Molly McKinley * Website: https://www.redtailcreative.com * LinkedIn: https://www.linkedin.com/in/molly-mckinley-456760/ * Retail Creative LinkedIn: https://www.linkedin.com/company/redtail-creative/ Follow Reveting to stay updated on upcoming episodes * Website: ⁠https://www.reveting.com/ [https://www.omnirocket.com/] * LinkedIn: ⁠ [https://www.linkedin.com/company/omnirocket/]https://www.linkedin.com/company/whiskey-winsday/ [https://www.linkedin.com/company/whiskey-winsday/] * YouTube: ⁠ [https://www.youtube.com/@omnirocketofficial]https://www.youtube.com/@whiskeywinsday [https://www.youtube.com/@whiskeywinsday] Connect with Jessie Lizak * LinkedIn: https://www.linkedin.com/in/jessie-lizak/ [https://www.linkedin.com/in/jessie-lizak/]

Why More Leads Won’t Fix Your Sales Problem

In this episode of the Winsday Podcast, Jesse sits down with Scott Finkelstein, Founder and CEO of Sales Scalers, and Chandler Lyles, Co-Founder of High Beam Marketing, for a conversation about what really drives business growth. While many companies believe they have a lead generation problem, Scott and Chandler explain why the issue often starts with the systems behind the scenes. Drawing from their experience helping businesses improve sales performance and marketing effectiveness, they break down the common mistakes that keep organizations from scaling. The conversation explores why the best-known products often outperform the best products, how broken sales systems create revenue bottlenecks, and why brand-building and advertising are essential drivers of sales success. Scott and Chandler also challenge the idea that more leads are the answer to every growth problem, explaining why stronger processes, better positioning, and clearer messaging often produce better results than simply increasing top-of-funnel activity. Whether you're a founder, business owner, marketer, or sales leader, this episode offers practical insights for building a more predictable and scalable growth engine. Main Topics Covered * Why the Best Known Products Win * Sales Problems Often Start With Broken Systems * The Marketing Formula: Brand and Advertising Drive Sales * More Leads Won’t Solve It Connect with Chandler Lyles * Website: https://www.linkedin.com/company/high-beam-marketing/ * LinkedIn: https://www.linkedin.com/in/chandlerlyles/ Connect with Scott Finkelstein * Website: https://www.linkedin.com/company/sales-scalers/ * LinkedIn: https://www.linkedin.com/in/scott-finkelstein-08026914/ Follow Reveting to stay updated on upcoming episodes * Website: ⁠https://www.reveting.com/ [https://www.omnirocket.com/] * LinkedIn: ⁠ [https://www.linkedin.com/company/omnirocket/]https://www.linkedin.com/company/whiskey-winsday/ [https://www.linkedin.com/company/whiskey-winsday/] * YouTube: ⁠ [https://www.youtube.com/@omnirocketofficial]https://www.youtube.com/@whiskeywinsday [https://www.youtube.com/@whiskeywinsday] Connect with Jessie Lizak * LinkedIn: https://www.linkedin.com/in/jessie-lizak/ [https://www.linkedin.com/in/jessie-lizak/]

How to Drive Pipeline and Revenue with Behavior-Based Marketing

Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action.Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow.On this episode of WinsDay, we have Jacquelyn LaMar Berney, President of VI Marketing and Branding, and Bill Warshauer, Chief Revenue Officer at Tillo, to explore what is actually driving results in modern marketing.Jacquelyn brings a performance-driven perspective on why creativity alone doesn’t guarantee effectiveness, and how behavior-change marketing is being used to influence real decision-making and deliver measurable ROI. With experience leading large-scale campaigns across industries, she focuses on building strategies that move beyond awareness and drive meaningful action.Bill brings a revenue and growth lens, focusing on how rewards, incentives, and loyalty programs are being used not just for engagement, but as core drivers of pipeline and new revenue. He shares how businesses are integrating these strategies into their go-to-market approach to improve acquisition, retention, and overall performance.Topics:1. Why Great Creative Doesn’t Drive Results2. How Rewards and Incentives Drive Pipeline3. Why Behavior-Change Marketing Outperforms Awareness4. How Rewards and Loyalty Drive New RevenueThis discussion connects creative strategy, behavior-driven marketing, and incentive-based growth into one core idea: results come from influencing actions, not just generating attention.For founders, CMOs, and marketing leaders, this episode offers a practical look at how to build marketing systems that move beyond awareness and consistently drive pipeline and revenue.

Turning Brand and Visibility Into Revenue Growth

B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find.Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long before a conversation ever happens, which means brand, visibility, and leadership presence are now directly tied to revenue.On this episode of WinsDay, Jessie Lizak will go live with Melanie Borden, Founder of The Borden Group and author of Theatre of the Mind, and Lauryn Warnick, CEO & Founder of Villain Branding, to explore how modern B2B companies are turning brand and visibility into measurable business outcomes.Melanie brings a strong perspective on building searchable leadership and executive visibility in a world where both people and AI influence discovery.She shares how leaders can structure their expertise so it is not only seen, but understood and trusted across platforms.Lauryn focuses on the role of brand as a revenue driver, including how clearer positioning and stronger messaging can shorten sales cycles and remove friction from the buying process.She also believes in building a verbal-first brand system that keeps messaging clear, simple, and consistent no matter who is communicating or where it shows up.Topics:1. Searchable Leadership Strategy2. Using Brand to Shorten Sales Cycles3. Executive Visibility Strategy4. Building a Verbal-First Brand System for ConsistencyThis discussion connects brand, leadership, and messaging into one core idea: growth depends on whether your business and your leadership can be found, understood, and trusted at every stage of the buyer journey.For founders, executives, and B2B marketing leaders, this episode offers a practical look at how to build visibility systems, strengthen brand clarity, and turn both into consistent revenue growth.

What’s Working Right Now: Events, Outbound, and Brand Growth

Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel.AI, and Ian Richardson, Founder of Fox & Crow Group, for a conversation focused on what’s working in practice.Both Taryn and Ian have built and fixed growth systems in real environments, from scaling event marketing into a revenue driver to rebuilding outbound and sales processes after costly missteps.In this session, we’ll cover:1. Event Marketing for Brands2. Cold Outbound: How to Qualify Leads on the First Call3. Generative Engine Optimization (GEO) for Personal and Professional Brands4. Planning the Transition from Founder-Led SalesTaryn focuses on the gap between strategy and execution, helping teams turn ideas into systems that actually produce results. Her work spans event marketing, AI-driven growth, and scaling operations in complex environments.Ian brings a sales perspective shaped by experience, building, failing, and refining outbound systems over time. Today, he helps businesses create more predictable pipelines and remove the guesswork from growth.If you’re rethinking how you approach marketing, outbound, or scaling sales, this conversation will give you a clearer view of what’s worth focusing on right now.