Wolf of Property Casualty
The soft market is producing more marketing activity — and more declinations, as carriers hold their underwriting line instead of chasing growth. We break down five things every broker should do with a "no," from documenting the real reason in writing to using declinations as leverage for future submissions. If you're just logging "declined" on your marketing table and moving on, you're leaving value on the table — for your client and for yourself.
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