Your Business on Purpose
What happens when the money stops? Not because your business failed. Not because you did something wrong. But because a major client leaves, revenue slows down, the economy shifts, or life simply happens. Most entrepreneurs spend years focused on growth. More clients. More sales. More revenue. But very few spend time preparing for disruption. In this episode of the Your Business On Purpose Podcast, Dawnette Palmore shares the 5-part Business Survival Framework every business owner should have in place before uncertainty strikes. You'll discover: • How to determine your true break-even number • Why every business needs a Hills & Valleys Fund • How to reduce dependency on a single client • The importance of building a strong protection team • How to stress test your business before a crisis happens Dawnette also shares a personal story about how relying too heavily on one client contributed to the collapse of a business generating hundreds of thousands of dollars per year and the lessons she learned from that experience. The reality is that every business will face challenges. The question isn't whether uncertainty will come. The question is whether you'll be prepared when it does. If your revenue dropped by 50% tomorrow, would you know exactly what to do? Listen now and start building a business designed not only for growth, but for stability, confidence, and long-term success. Remember: Money on purpose creates a life on purpose.
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