Your Business on Purpose

E.203 The Financial Mistakes Quietly Killing Women-Owned Businesses with Jenny Groberg

28 min · 20. Mai 2026
Episode E.203 The Financial Mistakes Quietly Killing Women-Owned Businesses with Jenny Groberg Cover

Beschreibung

If your business is bringing in money… but you still feel financially stressed, this episode is for you. In this episode of Your Business On Purpose, Dawnette Palmore talks with Jenny Groberg, founder of BookSmarts Accounting & Bookkeeping, about the financial habits that most entrepreneurs avoid — and how those habits are affecting their cash flow, profit, and peace of mind. They discuss: ✨ The daily financial habits every entrepreneur should have ✨ Why so many business owners avoid their numbers ✨ The difference between revenue and true profitability ✨ How debt can quietly destroy a business ✨ What your financial reports are actually telling you ✨ Why emotional decision-making hurts business growth ✨ The importance of understanding cash flow before scaling This episode is a reminder that business success is not built in one big moment. It’s built through small, consistent decisions made daily. If you’ve ever felt overwhelmed by your finances or unsure where your money is going, this conversation will help you feel more empowered and less alone. Connect with Jenny Groberg: 🌐 https://booksmartspro.com [https://booksmartspro.com/] Connect with Dawnette: 🌐 https://www.yourmoneyonpurpose.com [https://www.yourmoneyonpurpose.com/] 📸 Instagram: @yourmoneyonpurpose 🎧 Follow, rate, and share this episode with another woman business owner who needs financial clarity.

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205 Folgen

Episode E.206 Your Business Is Not Your Retirement Plan Cover

E.206 Your Business Is Not Your Retirement Plan

Is your business your retirement plan? If so, this episode may completely change the way you think about wealth. In Episode 206 of Your Business On Purpose, Dawnette shares the hard lessons learned after a once-thriving business generating up to $750,000 per year experienced a dramatic decline. While the business looked successful from the outside, the reality behind the scenes revealed a critical truth that many entrepreneurs overlook: revenue is not wealth. Through a personal and emotional story, Dawnette explains why business owners must stop relying solely on their businesses to fund their futures and start building wealth beyond their companies. In this episode, you'll discover: • Why your business should not be your only retirement strategy • The difference between revenue, profit, and true wealth • How cash reserves create options during difficult seasons • Why retirement assets and investments matter for entrepreneurs • The role protection planning plays in preserving everything you've built • The 4 Pillars of Entrepreneurial Wealth: * Cash Reserves * Retirement Assets * Investments * Protection Planning Whether you're just starting your business or have been an entrepreneur for decades, this episode will challenge you to think differently about your financial future and help you build a life with more security, flexibility, and choice. Because the goal isn't just to build a successful business. It's to build a successful life. Connect with Dawnette: Website: www.yourmoneyonpurpose.com [http://www.yourmoneyonpurpose.com/] Podcast: Your Business On Purpose Fractional CFO | Money Coach | Insurance Strategist

Gestern16 min
Episode E.205 Why Women Stop Trusting Themselves And How to Rebuild Self-Trust with Ev Foster Cover

E.205 Why Women Stop Trusting Themselves And How to Rebuild Self-Trust with Ev Foster

Have you ever felt stuck making a decision, even when you already knew what you wanted? In this powerful episode of Your Business On Purpose, Dawnette Palmore sits down with leadership mentor, author, and founder of Change Starts With Choice, Ev Foster, to explore why so many capable, successful women struggle with self-trust. Together, they unpack how childhood experiences, societal expectations, and the pressure to constantly perform can disconnect us from our intuition and leave us second-guessing ourselves in business, relationships, and life. You'll discover why confidence doesn't come before the decision—it comes because of the decision. Ev shares practical insights on rebuilding self-trust, tuning into your intuition, regulating your nervous system, and creating space for clarity in a world that constantly demands more of your time and attention. In this episode, you'll learn: • Why self-trust is the foundation of confident decision-making • How childhood conditioning impacts the way we trust ourselves as adults • The difference between intuition and fear • Why high-achieving women often struggle with personal decisions • How rest and reflection create clarity and reduce stress • Why putting yourself first isn't selfish—it's essential • The connection between burnout, productivity, and self-worth • Simple practices to strengthen your intuition and inner confidence If you've been waiting for more certainty before taking action, this conversation may be exactly what you need to hear. Because the truth is: you're not stuck because you don't know enough. You're stuck because somewhere along the way, you stopped trusting yourself. Connect with Ev Foster: Website: Change Starts With Choice Book: Change Starts With Choice (available on Amazon) Connect with Dawnette Palmore: Website: www.yourmoneyonpurpose.com [http://www.yourmoneyonpurpose.com/] Instagram: @yourmoneyonpurpose LinkedIn: Dawnette Palmore If you enjoyed this episode, please subscribe, leave a review, and share it with a woman who needs the reminder that she already has the wisdom she's been searching for.

3. Juni 202628 min
Episode E.204 Why Networking Isn’t Turning Into Revenue Cover

E.204 Why Networking Isn’t Turning Into Revenue

Are you networking constantly but still struggling to bring in consistent clients and revenue? In this episode of Your Business on Purpose, Dawnette Palmore breaks down one of the biggest frustrations women business owners face: being visible everywhere but still not seeing the financial growth they expected. Because networking alone is not a business strategy. We’re diving into: ✨ Why so many entrepreneurs feel burned out from networking ✨ The hidden mistakes keeping connections from turning into clients ✨ How fear of selling impacts business growth ✨ The importance of intentional follow-up ✨ Why relationships should lead to opportunities — not just conversations ✨ How to network with purpose, confidence, and strategy If you’ve ever felt like: “I’m doing everything I’m supposed to do… so why does business still feel inconsistent?” this episode is for you. This conversation is honest, practical, and designed to help women entrepreneurs stop spinning their wheels and start creating real momentum in their businesses. 🎙 Hosted by Dawnette Palmore Profit & Protection CFO | Money Coach | Speaker Founder of Your Money On Purpose From chaos to clarity — your journey starts here.

27. Mai 202615 min
Episode E.203 The Financial Mistakes Quietly Killing Women-Owned Businesses with Jenny Groberg Cover

E.203 The Financial Mistakes Quietly Killing Women-Owned Businesses with Jenny Groberg

If your business is bringing in money… but you still feel financially stressed, this episode is for you. In this episode of Your Business On Purpose, Dawnette Palmore talks with Jenny Groberg, founder of BookSmarts Accounting & Bookkeeping, about the financial habits that most entrepreneurs avoid — and how those habits are affecting their cash flow, profit, and peace of mind. They discuss: ✨ The daily financial habits every entrepreneur should have ✨ Why so many business owners avoid their numbers ✨ The difference between revenue and true profitability ✨ How debt can quietly destroy a business ✨ What your financial reports are actually telling you ✨ Why emotional decision-making hurts business growth ✨ The importance of understanding cash flow before scaling This episode is a reminder that business success is not built in one big moment. It’s built through small, consistent decisions made daily. If you’ve ever felt overwhelmed by your finances or unsure where your money is going, this conversation will help you feel more empowered and less alone. Connect with Jenny Groberg: 🌐 https://booksmartspro.com [https://booksmartspro.com/] Connect with Dawnette: 🌐 https://www.yourmoneyonpurpose.com [https://www.yourmoneyonpurpose.com/] 📸 Instagram: @yourmoneyonpurpose 🎧 Follow, rate, and share this episode with another woman business owner who needs financial clarity.

20. Mai 202628 min
Episode E.202 Could Your Business Survive Without You? The Protection Plan Most Entrepreneurs Ignore Cover

E.202 Could Your Business Survive Without You? The Protection Plan Most Entrepreneurs Ignore

What happens to your business if you suddenly can’t work? Not because you quit. Not because you failed. But because life happened. Most entrepreneurs spend years building their business, growing revenue, serving clients, and scaling… but never stop to think about how vulnerable their business really is if everything depends on them. In this episode of Your Business on Purpose, Dawnette Palmore dives into one of the most overlooked business protection strategies for entrepreneurs: Key Person Insurance. And before you tune out because you heard the word “insurance,” this episode is not about selling policies. It’s about protecting: • Your income • Your family • Your employees • Your clients • The business you worked so hard to build Dawnette explains: • What key person insurance actually is • Why many small businesses are financially exposed • The difference between personal life insurance and business protection • How businesses spiral operationally and financially after unexpected illness, disability, or death • Why structure, systems, and protection matter just as much as making money • Questions every entrepreneur should ask themselves today If your business depends heavily on you showing up every day, this episode is a must-listen. Because building wealth is only half the equation. Protecting it matters too. Connect with Dawnette: Instagram: @yourmoneyonpurpose LinkedIn: Dawnette Palmore Website: www.yourmoneyonpurpose.com [http://www.yourmoneyonpurpose.com/]

13. Mai 202612 min