Avis’ “We Try Harder” Campaign

Bob Day, Former Police Officer, Speaks About the Importance of Empathy and Curiosity

Bob Day, former officer with the Portland Police Bureau and Now Keynote Speaker and Consultant, highlights how his professional experience in law enforcement combined with the loss of his son to cancer has uniquely qualified him to work with leaders faced with cultural and societal challenges. He describes his marketing moment occurring while delivering an address on MLK Day during a time of national racial unrest and pandemic restrictions.  Bob now travels the country working with groups and leaders on how empathy and curiosity serve to change the tenor of conversations allowing divergent groups - in culture, class or opinion - to work together. His work has been embraced particularly by civic leaders who are looking for a different approach to finding common ground in their communities.  Insights Bob covers on the podcast are the following: - Expressing empathy works to build trust among people with different backgrounds and opinions - Being curious helps us think critically and broadens the range of opportunities for change - The transformation he has seen when inviting others on a journey of discovery and learning to see each other in our humanity. Take a few moments of your day to listen to Bob and learn how you can create a marketing moment of your own. Subscribe and listen to Your Marketing Moment at https://lnkd.in/gx9q-F9Y [https://lnkd.in/gx9q-F9Y]

Avis’ “We Try Harder” Campaign

Host John Nee, President of Act 1 Partners, is joined by Jessa Barnes, Director of Brand Strategy for R/West, to analyze the top marketing moments of the last 50 years. In this episode, John and Jessa analyze the famous Avis 'We Try Harder' campaign.

Ross Bernstein, Author and Award-Winning Keynote Speaker, Highlights How Understanding His Audience Helped to Create His Marketing Moment

Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on ALL SEVEN continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, "The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers.

Jessa Barnes, Director of Brand Strategy for R/West, on How Allowing for Younger and Diverse Opinions Gave Rise to Her Marketing Moment

Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Jessa speaks to the importance of giving younger employees a voice when making important strategic decisions for a company. She shares how her marketing moment occurred early in her career when as a young professional she had a seat at the table during important strategy meetings. Her contributions to the strategic plan helped to turn the company around and set it on a massive growth trajectory for the next several years. Jessa emphasizes how it's critical that company culture and leadership allow for the input and opinions of employees from multiple generations and backgrounds.

Linda Cohen, Author and Kindness Catalyst, on How Her Marketing Moment Was Years in the Making and Then Suddenly

Linda Cohen is an international keynote speaker, consultant and author of several books on how kindness transforms companies bottom line. Learn more about Linda at: https://lindacohenconsulting.com/