Antelope University by Antelope

Antelope University Review Session

Antelope University Brand Review: May Rebrands, Fresh Food Positioning, Dental Refresh, and Bocce Innovations The session reviews Antelope University progress and previews what’s ahead as brand managers present updates and take questions, followed by a final exam. Savanna shares the My Perfect Pet May rebrand with new packaging and visual identity, specialty diet reformulations to complete and balanced (AAFCO), protein-forward claims highlighting up to 95% protein from meat, topper messaging, non-prescription specialty diets, and 8-oz thaw-friendly portions. She also covers comparisons versus other fresh brands and explains the benefits of gently cooked food versus kibble. Jill outlines Ark Naturals’ May packaging refresh, including removal of the window, increased treat counts, and stronger price competitiveness. She also reviews a brushless toothpaste formula update featuring SHMP and a prebiotic, along with Protection Plus clinical trial results showing 15.2% less plaque and 78.4% less tartar. Katie covers Bocce’s core proposition and innovation launches, including limited-ingredient jerky, froyo bites, and expanded training bites, along with Bocce Spa, seasonal drops, and a DTC-only “Frito Paw” candle. Savanna also summarizes Super Snouts’ results-focused, transparent supplements and digestion product use cases, including Pumpkin Latte, GI Balance, and Firm Up.

Grooming Fundamentals & Bocce's Spa Launch

Join us in this exciting episode where we dive into grooming fundamentals with expert groomer Angie from Pooch Pawlor in LA. Angie shares her journey of almost 17 years in grooming, insights on different dog coat types, essential grooming products, and tips for maintaining your pet's skin and coat health. Additionally, we have an exclusive sneak peek into the upcoming launch of Bocce Spa products in 2026, featuring naturally derived and eco-friendly ingredients. Learn about innovative products like 'Quit the Itch Shampoo,' 'Don't Shed on Me,' and the importance of maintaining your pet’s skin health. Perfect for pet parents and grooming enthusiasts! 00:00 Welcome and Introduction 00:35 Meet Angie from Pooch Poller 02:31 Understanding Dog Coats 04:14 Choosing the Right Grooming Products 06:39 Skin Health and Common Sensitivities 08:35 Fleas, Ticks, and Prevention 18:57 Grooming Tips for Anxious Dogs 23:11 Q&A and Product Discussion 25:56 Groomers' Wholesale Request 27:12 Introducing Bocce Spa 28:03 Sulfates and Parabens Explained 30:23 Quit the Itch Shampoo 32:20 Quit the Itch Spray 34:22 Flea Flicker Spray 35:33 Don't Shed on Me Spray 36:19 Ears and Eyes Care 39:08 Don't Worry, Don't Rinse Me Shampoo 40:23 Bocce vs. the Competition 42:04 Costco Product Development 43:37 Testimonials and Results 45:01 Q&A Session

Antelope University Session: Astaxanthin and Protection+ Trial

In this detailed discussion, the conversation kicks off with the success of PetSmart's Protection Plus, noting a 20% increase in all SKU sales following the introduction of their new planogram. The primary focus then shifts to the nuances of pet dental health, particularly the differences between plaque and tartar, and the importance of proactive oral hygiene to prevent long-term health issues like periodontal disease. The discussion delves into the benefits of different pet foods and dental products, highlighting the role of astaxanthin—an extremely potent antioxidant derived from algae—in the Protection+ product line. It explores clinical trial results that show significant reductions in plaque and tartar, outpacing leading competitors like Greenies. Moreover, the session addresses common misunderstandings regarding kibble and its effects on dental health, debunking myths and recommending better dietary practices. The effectiveness of various dental products in the Antelope portfolio, including their specific use cases for different dog age groups and health conditions, is also thoroughly covered. Overall, the talk emphasizes the inside-out approach of astaxanthin compared to traditional abrasive methods, offering a comprehensive guide for pet owners to maintain their pets' dental hygiene effectively. 00:00 Introduction and Recent Success 00:40 Understanding Plaque and Tartar in Dogs 01:26 The Impact of Periodontal Disease 04:38 Preventive Measures for Dental Health 05:17 Debunking Myths About Dog Food and Dental Health 08:35 Astaxanthin: The Powerful Antioxidant 17:18 Clinical Trials and Their Importance 24:24 Clinical Trial Insights 24:58 Competitor Analysis: Greenies 25:25 Understanding SHMP and Dog Foods 27:17 VOHC Seal: Is It Worth It? 29:08 Explaining Astaxanthin to Customers 32:38 Publishing Clinical Trial Results 35:59 Marketing Strategies and Consumer Education 41:09 Product Recommendations and Brand Architecture 48:40 Conclusion and Future Plans

Protection+ Clinical Trial Results

We dive into the important aspects of dental health for dogs, focusing on the Protection Plus Brushless Toothpaste. They explain key dental terms such as plaque, tartar, and calculus, and discuss the impact of the recent clinical study on Protection Plus Chews. The findings show a significant reduction in tartar and plaque buildup. Additionally, the importance of astaxanthin, a powerful natural antioxidant, is highlighted. Marketing strategies are also discussed, emphasizing how to effectively pitch Protection Plus Chews to both existing and potential customers.

Functional Mushrooms Deep Dive

In this episode, we explore the history and widespread use of kibble in pet diets, focusing on why it became the norm and the health issues it can cause. We discuss the extrusion process, its impact on nutrient quality, and the risks of synthetic additives in kibble. We also address veterinary education's influence by major kibble companies, the debate over raw versus gently cooked diets, and the importance of variety in pet nutrition. The episode covers specific concerns like dental health, grain-free diets, and the benefits of using resistant starches in pet food. Tune in for an in-depth look into improving your pet's diet and overall health. 00:00 The History and Problems with Kibble 02:49 The Extrusion Process Explained 06:00 Health Implications of Kibble 07:17 Veterinary Perspectives on Kibble 08:52 Debunking Common Myths About Pet Food 11:54 Grain-Free Diets and Heart Disease Concerns 17:24 Evaluating Different Pet Food Types 21:38 Raw vs. Gently Cooked Diets 24:32 The Debate on Potatoes in Pet Food 27:35 The Importance of Rotating Pet Diets 30:36 Understanding Guaranteed Analysis in Pet Food 32:51 Carbohydrates and Their Role in Pet Diets 35:12 Comparing Kibble and Gently Cooked Foods 36:53 Choosing the Right Kibble for Your Pet 39:57 Improving Oral Microbiome in Pets 43:21 Addressing Prescription Kibble Diets 45:51 Sharing Meat Percentages in Pet Food 47:50 Processing Starches in Pet Food