Art of Hustle

The Edisons’ Winter Update: Hannah’s New Role, Youth Programs, Reset Summit, and Staying Present

In this episode of The Art of Hustle, we’re giving you a real-time family + business update as we close out the year. We talk about Hannah stepping into her new role—what it means for our family rhythm, our leadership structure, and the season we’re entering. Then we break down the next wave of growth at Lift: youth programs as the pipeline, the mission, and the long game for impact in Bend. We also pull back the curtain on what we’re building with the Reset Summit—why we’re launching it, what it stands for, and how it fits into the bigger vision of performance, leadership, and community wellness. And because it’s Christmas season, we don’t skip the real stuff: how to stay present while still carrying ambition. How we protect our home, our marriage, our kids, and our faith—while still making moves. If you’re trying to build something big without losing what matters most, this episode is for you.

Healing Isn’t a Thing You Do — It’s a Way You Live w/ Brighton Loughlin

In this episode of The Art of Hustle, I sit down with Brighton — Central Oregon’s breathwork, recovery, and longevity specialist — for his first in-person podcast conversation. We start at the beginning: growing up in Mount Shasta, a deep connection to nature, and the identity pressure that comes when performance becomes who you are. Brighton opens up about injuries, anxiety, and a defining moment on a rock wall that shaped his relationship with fear — and how a breathwork session years later helped him finally release what his body had been holding. We go deep on: • Why breathing is the hidden epidemic in modern health • How breath impacts your nervous system, biomechanics, emotions, and performance • The real meaning of toughness (and why hyper vs. hypo masculinity both miss the mark) • Longevity beyond lifespan: healthspan, VO₂ max, respiratory rate, and why community matters • “Healing isn’t a thing you do — it’s a way you live” (and how to audit your lifestyle without overwhelm) We close with Brighton’s vision: building an ecosystem of holistic health, functional labs, and breath-led coaching — plus he hooks me up with a tool he’s partnering with: Intake Breathing magnetic nasal strips to improve nasal airflow for training and sleep. If you’re trying to level up your health, regulate stress, recover better, and build real resilience — this one will hit.

Built for the Fight: The Leadership Journey of DaWayne Judd

Baltimore built his backbone. Bend revealed his purpose. In this episode of The Art of Hustle, Cornelius Edison sits down with DaWayne Judd — business owner of Mirror Pond Dry Cleaners, civic leader, and community advocate — to unpack what it really means to lead from your roots. From running the streets of Baltimore under the watchful eyes of neighborhood matriarchs to earning his MBA and becoming a voice for business equity in Central Oregon, DaWayne’s story is one of grit, grace, and growth. He shares how “mother wit” — the wisdom of Black women who raised generations — shaped his leadership, why the definition of success keeps evolving, and how fighting for community remains his greatest hustle.

Change, AI, and the Future of Being Human — Justin Coats on Building What’s Next

In this week’s Art of Hustle, Cornelius Edison sits down with Justin Coats, a Central Oregon entrepreneur and founder of LearnAIR (formerly known as Neesh AI), a company helping people understand and harness artificial intelligence for good. This episode dives into: The mindset of navigating change and transition Lessons from failure, adaptability, and leadership How AI is transforming business, creativity, and daily life The importance of staying grounded and human in a tech-driven world Justin’s story is a reminder that progress isn’t about avoiding discomfort—it’s about learning to enjoy the hard parts and turn them into growth. 🎧 Watch the full episode on YouTube or listen on Spotify. #ArtofHustlePodcast #AI #Leadership #Mindset #Change #Growth #Innovation #HumanConnection

Choosing Hard: From Volleyball Season to Half Marathon Season

In this powerful episode, Cornelius and Hannah sit down to unpack what it really means to choose hard things—as coaches, athletes, and parents. Hannah reflects on closing out her first full season as Head Coach of Trinity Volleyball, sharing the emotional highs, growing pains, and breakthroughs that came from building a program and leading young women to believe in themselves. Then, just as the final whistle blew on volleyball season, she signed up for something completely new—a half marathon. Cornelius and Hannah dive into what that decision represents: stepping into discomfort, chasing growth over ease, and modeling for their athletes (and kids) what it means to do hard things on purpose. From post-season reflections to pre-race mindset, they talk training, faith, identity, and how the lessons from one season feed the next. And, in true Lift fashion, they share how these same principles are shaping the Lift High School Performance Academy, launching in January to help Bend’s young athletes move, perform, and live with purpose. If you’re in a season of transition—or need a reminder that the hard path is often the one that leads to growth—this conversation is for you.