Aspire with Emma Grede

Building a Billion-Dollar Unicorn with Julia Collins

Julia Collins has spent much of her life chasing big goals,first to prove herself and then to save the planet.  The path took her from restaurant kitchens in New York City to Silicon Valley boardrooms, where she became the first Black woman to co-found a unicorn and raised more than $450 million in venture capital. But it also came with heartbreak, burnout, a co-founder fallout, and years spent trying to fit into a version of success that never quite felt like her own. Today, Julia is building companies focused on the future of food and the future of the planet. But getting there required unlearning some of the biggest lessons she thought she knew about ambition, achievement, and self-worth. In this conversation, Julia sits down with Emma to talk about what was really happening behind the headlines — the pressure to fit in, the cost of tying your identity to your success, and the belief she carried for years that the more she suffered, the more successful she would become. Julia shares: * Why showing up as herself changed everything — and what it cost her to try fitting in first * What she learned raising hundreds of millions of dollars * How she navigated a co-founder fallout and life-changing exit * The financial habits that shaped her relationship with money * The lesson that took her the longest to unlearn about success and sacrifice What's a belief about success you've been carrying that might be costing you more than it's giving you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey [http://emmagrede.com/survey] To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy [https://www.audacyinc.com/privacy-policy] Learn more about your ad choices. Visit https://podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Success Requires Letting Go of People’s Expectations of You (Jackie Aina)

Jackie Aina has been building in public for 17 years. She didn't just grow an audience, she helped define what it meant to be a Black woman with a voice in the beauty industry. But influence was never the end goal. After nearly two decades as one of YouTube's most recognized creators, Jackie took $250,000 of her own money and started a fragrance brand. Not a makeup line — a fragrance brand. Her childhood dream. The first thing she ever did that nobody asked for. In this conversation, Jackie sits down with Emma to talk about what it really takes to go from influencer to founder and why the two have almost nothing in common. Jackie shares: * Why six million followers doesn't mean six million in revenue — and what creators get wrong about turning an audience into a business * How she self-funded Forvr Mood with $250K, sold out six months of inventory in four hours, and nearly had a breakdown closing the laptop * The vendor relationship that looked like a smart start and took over a year to untangle * What she had to unlearn about being "the strong one" — and why doing everything is actually a disservice to everyone around you * Why she deliberately didn't build a makeup brand, and what it meant to finally do something just for herself What's something you've outgrown — even if other people still expect that version of you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: emmagrede.com/survey [http://emmagrede.com/survey] To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy [https://www.audacyinc.com/privacy-policy] Learn more about your ad choices. Visit https://podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Build a Team That Wins: Emma Grede on Hiring the Right Employees

Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath. In this episode you'll learn: * The three people you need to speak to before you write a single job description * Why Emma hires for attitude over experience, and what she believes you cannot teach * What to listen for in how someone talks about their wins and losses * Why culture fit has quietly become code for comfort * How to think about paying for talent when the margins are thin Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you. Start With Yourself [https://www.emmagrede.com/] is available now. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey [http://emmagrede.com/survey] To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy [https://www.audacyinc.com/privacy-policy] Learn more about your ad choices. Visit https://podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Gary Vaynerchuk: Why Truth, Humility, and Kindness Will Become Your Next Superpower

Gary Vaynerchuk has spent the last two decades understanding where culture and consumer behavior were headed long before the rest of the world caught up. He was early to YouTube, Twitter, TikTok, creator commerce, and live shopping. But this conversation is about more than algorithms and internet trends. In this episode, Gary sits down with Emma to talk about the real reason most people stay stuck: fear. Fear of judgment. Fear of failure. Fear of what other people will think if they try something new. Together, they unpack the insecurity driving modern ambition, why so many successful people are still deeply unhappy, and why Gary believes we are entering a cultural shift where kindness, reputation, and emotional intelligence will matter more than ever. Gary shares: * Why most people are living for opinions they don’t even respect * The hidden insecurity driving high achievement * Why reputation compounds faster than money * What social media actually revealed about human behavior * How parents unintentionally destroy confidence in their kids * Why proximity and visibility still matter in the AI era * The business opportunities Gary believes people are still underestimating * Why “nice guys finish first” What would change in your life if you stopped making decisions based on other people’s expectations of you? Drop it in the comments — we’re reading. And subscribe to Aspire with Emma Grede so you don’t miss what’s next. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey [http://emmagrede.com/survey] To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy [https://www.audacyinc.com/privacy-policy] Learn more about your ad choices. Visit https://podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Bethenny Frankel: The Business Model Nobody Else Will Share

Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now.  In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share.  Bethenny shares: * The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with nothing * How she built her business with zero exclusivity, equity in nearly every partnership, and why brands agree to terms no one else can get * Why she says trust and attention are the only two assets that matter and what that means for anyone trying to build an audience into a business * The true cost of building an entire business on yourself and what freedom looks like when you’re more successful in your fifties than you’ve ever been If you’ve ever been put in a box or told your vision doesn’t fit the playbook, let us know in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We want to hear from you! Take our audience survey and help us shape what comes next for Aspire: https://form.typeform.com/to/eNPvwUY4 [https://form.typeform.com/to/eNPvwUY4] To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy [https://www.audacyinc.com/privacy-policy] Learn more about your ad choices. Visit https://podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]