B.E.A.M.

BONUS EP: "Naavik Gaming Podcast" with Matt Edelman

This week, we're sharing a panel discussion from the "Naavik Gaming Podcast" hosted by David Taylor. Matt's joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables. It’s a great conversation about how brands and advertisers can engage with Roblox.   In 2023 alone, 240 brand activations took place on Roblox, doubling from the previous year. Gaming activations can produce a variety of results, so how can brands understand where it is best to navigate their innovative marketing budgets to reach specific goals on these platforms? We hope you enjoy these highlights and make sure to check out the full episode on Naavik's podcast page here: https://podcasts.apple.com/us/podcast/naavik-gaming-podcast/id1568736386?i=1000669436944 Learn more about the B.E.A.M. podcast and Super League here: https://www.superleague.com/beam-podcast  Follow Matt here: https://www.linkedin.com/in/mattedelman

BONUS EP: "It's No Fluke" Crossover with Matt Edelman

This week we're sharing an interview Matt did on The Shorty Awards podcast, "It's No Fluke." Learn more about how Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building a dedicated team of high-performing, talented individuals.  Hear about how Matt's background leading Endeavor’s digital and social media operation helped establish Marvel Comics' entertainment studio and launch Marvel.com! We hope you enjoy this episode and check out the "It's No Fluke" podcast! See you next week for more episodes of B.E.A.M. Listen to It's No Fluke here: https://shortyawards.com/its-no-fluke-podcast [https://shortyawards.com/its-no-fluke-podcast/] Learn more about the B.E.A.M. podcast and Super League here: https://www.superleague.com/beam-podcast [https://www.superleague.com/beam-podcast]  Follow Matt here: https://www.linkedin.com/in/mattedelman [https://www.linkedin.com/in/mattedelman]

[NEWS] Luxury brands are everywhere, Meta’s love for AI and Ads, plus YouTube and Roblox parallels

On this week’s B.E.A.M. podcast, Matt talks about three news stories relating to immersive media, marketing and AI. Listen as Matt discusses how luxury brands can engage with the metaverse and how marketers should replicate their YouTube strategy on Roblox. Finally, Matt shares how Meta’s new AI tools have boosted their advertising. You won’t want to miss these key insights! Links to stories discussed: * How brands are adapting to new luxury consumer demands [https://jingdaily.com/posts/decoding-china-s-luxury-consumer-how-brands-are-adapting-to-new-demands] * How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024 [https://digiday.com/marketing/how-brands-from-walmart-to-loreal-are-stepping-up-their-game-in-roblox-in-2024/] * Meta's ad biz booms with AI [https://www.axios.com/2024/08/20/meta-ai-ad-business] Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast [https://www.superleague.com/beam-podcast]  Follow Matt here: https://www.linkedin.com/in/mattedelman [https://www.linkedin.com/in/mattedelman]

Bebe Rexha on Roblox: Engaging Fans with Jacqui Bransky

This week, Matt is joined by Jacqui Bransky (VP of Web3 & Innovation at Warner Records). They discuss what’s broken about the music industry and how artists can leverage their presence in immersive spaces like Roblox and Fortnite. They also go in-depth on their collaboration for the Soundz experience with Bebe Rexha. Listen for great insights from Jacqui about the role music plays in the metaverse! Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast [https://www.superleague.com/beam-podcast]  Follow Matt here: https://www.linkedin.com/in/mattedelman [https://www.linkedin.com/in/mattedelman]  Follow Jacqui here: https://www.linkedin.com/in/jacqui-bransky-20324120/ [https://www.linkedin.com/in/jacqui-bransky-20324120/]

[NEWS] Adidas on Fortnite, American Eagle's Gen Z Campaign, and Duolingo's Engagement Strategy

This week, Matt is talking about the Top 3 news stories relating to marketing to Gen Z. Listen as Matt discusses Adidas’ new collaboration with Fortnite. Later Matt analyzes American Eagle’s new campaign. Lastly, he weighs in on Duolingo’s unique approach to notifications. Listen to the full episode for insights at the intersection of next-gen marketing, immersive platforms and AI! Links to stories discussed: * ADIDAS ICONIC THREE-STRIPES LAND IN FORTNITE, BRINGING CUSTOMIZABLE IN-GAME COSMETICS TO PLAYERS GLOBALLY [https://news.adidas.com/BRANDS/adidas-iconic-three-stripes-land-in-fortnite--bringing-customizable-in-game-cosmetics-to-players-glo/s/153d0e1c-42b2-469c-acf0-bdb43d911eab] * AdAge’s Gillian Follett: HOW AMERICAN EAGLE IS TARGETING GEN ALPHA AND MILLENNIALS WITH ITS NEW BRAND PLATFORM [https://adage.com/article/marketing-news-strategy/american-eagles-new-brand-platform-targets-gen-z-gen-alpha-and-millennials/2571996] * Business Insider’s Kelli Maria Korducki: The World’s Meanest App [https://www.businessinsider.com/duolingo-meanest-app-nagging-notifications-melting-icon-gen-z-marketing-2024-7] Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠  Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠