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B2Be Different - Engineering your brand for success

Podcast af Samantha Tonge

engelsk

Business

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Læs mere B2Be Different - Engineering your brand for success

Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.

Alle episoder

23 episoder

episode Episode 22: Jim Fowlie AEMT the Training Working Group Chair cover

Episode 22: Jim Fowlie AEMT the Training Working Group Chair

In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to them, how networking and exposure to different engineering activities can shape careers, why smaller companies struggle to train new talent, and the critical role that professional associations play in connecting the next generation with mentorship and real-world possibilities. B2Be Different [https://b2be-different.com/] AEMT [https://www.theaemt.com/] Sensor-Works [https://www.sensor-works.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

3. juni 2026 - 26 min
episode Episode 21: Sustainability with Thrive Consulting cover

Episode 21: Sustainability with Thrive Consulting

I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about how ESG credentials are now baked into tendering requirements, why measurement and evidence are essential to avoid greenwashing accusations, and how sustainability is fundamentally about making businesses more competitive, resilient and successful rather than just a nice to do. Some more information about legislation Jane mentioned:   1 - UK CBAM will apply to certain carbon-intensive imported goods from 1 January 2027 and aims to create a comparable carbon price, not a general tax on all products.   2- EU CBAM is already in its transitional phase, with the definitive period from 1 January 2026. UK CBAM starts 1 January 2027.   3- The Clean Industry Bonus is specifically tied to fixed and floating offshore wind applicants under CfD allocation rounds. It supports investment in more sustainable supply chains, not simply “use UK suppliers”. Government guidance says applicants can get extra CfD revenue support if they invest in more sustainable supply chains.   4-UK SRS exists now; FCA rules are expected from 1 January 2027 for listed issuers, subject to final FCA policy. It will not apply to every company immediately. B2Be Different [https://b2be-different.com/] Jane's LinkedIn [https://www.linkedin.com/in/jane-dennyson/] Thrive Consulting [https://www.thethrivebusiness.com/] Episode 3 - where Keri sang Jane's praises [https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942c4353d3b907dc0ba35b1] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

27. maj 2026 - 22 min
episode Episode 20 Engineer a Career cover

Episode 20 Engineer a Career

In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering mindset in schools and getting people into industry, why a third of engineering graduates don't work in engineering, and how organisations can build their talent pipeline by engaging with students earlier and showing authentic stories about their people. B2Be Different [https://b2be-different.com/] Engineer a Career [https://www.engineeracareer.co.uk/] The Engineer a Career podcast [https://www.engineeracareer.co.uk/podcast] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

20. maj 2026 - 27 min
episode Episode 19: the skills gap - what we've learned so far cover

Episode 19: the skills gap - what we've learned so far

In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during this series. She also announced our full-day event in Edinburgh on 2nd June in partnership with CeeD to explore collaborative solutions to this critical challenge. CeeD event on the 2nd June in Edinburgh [https://ceed-scotland.com/civicrm/event/info?reset=1&id=2112] Links to research referenced in this podcast: Scottish Engineering skills report [https://scottishengineering.org.uk/engineering-skills-gap-analysis-for-scotland-v3/] Make UK Industrial Strategy Skills Commission, Skills for Success: The Reforms Essential to Our Economic Future [https://www.makeuk.org/docs/industrial-strategy-skills-commission-reportpdf-2/download?attachment] Barclays Corporate Banking / The Manufacturer, Now Hiring: Understanding and Tackling the Skills Shortage in UK Manufacturing [https://www.barclayscorporate.com/insights/industry-expertise/skills-shortage-in-uk-manufacturing/] Fabian Society / Youth Futures Foundation / CIPD, Levying Up: How to Make the Growth and Skills Levy Work (August 2025) [https://youthfuturesfoundation.org/publication/levying-up-how-to-make-the-growth-and-skills-levy-work/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

13. maj 2026 - 18 min
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