Behind the Workflow

021: 5 Game-Changing Podcast Tools You Didn’t Know You Needed (Northflow Update)

Workflows don’t need to be complicated, they just need to work. In this episode of Behind the Workflow, hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible. You’ll learn how to: * Streamline your workflow with drag-and-drop task management * Update production timelines directly from the planning calendar * Reduce mental clutter using smart filters for tasks and shows * Simplify file sharing with Google Drive integration * Get a first look at the brand-new dashboard UI built for creators and agencies Whether you’re managing one show or an entire production slate, these updates are built to help you stay organized, focused, and in flow. 👉 Try Northflow free at https://www.northflow.io 🎧 Subscribe for more insights on podcast workflows, systems, and tools that help creators scale smarter. We talk about: * 00:00 Intro and what’s new at Northflow * 00:35 Why these updates matter for podcasters * 01:10 Drag and Drop feature overview * 02:20 Faster episode planning and calendar updates * 03:30 New filters for tasks and shows * 05:10 Google Drive integration explained * 07:00 Sneak peek at the new dashboard * 09:00 What’s coming next for Northflow * 10:30 Key takeaways and how to get early access Connect with us * Instagram: https://www.instagram.com/gonorthflow [https://www.instagram.com/gonorthflow]  * YouTube: https://www.youtube.com/@gonorthflow [https://www.youtube.com/@gonorthflow]  * LinkedIn: https://www.linkedin.com/company/northflow [https://www.linkedin.com/company/northflow]  * X: https://x.com/goNorthflow [https://x.com/goNorthflow]  * Website: https://northflow.io/ [https://northflow.io/]

020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win

In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships. Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads. You’ll learn: * Why relationships are the #1 growth strategy for podcasters * The biggest workflow mistakes guests and hosts make * How to create a 5-star guest onboarding experience * The truth about programmatic ads and monetizing through RSS.com * Why strategy and systems separate great podcasts from forgotten ones #podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow We talk about: * 00:00 The truth about smooth vs. messy podcast workflows * 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com [http://rss.com] * 03:00 From media sales to mastering podcast relationships * 05:00 Beyond ads and sponsors: new ways to monetize podcasts * 07:30 How agencies can help podcasters make more money * 10:00 Building authentic relationships that drive growth * 13:00 The most common guest onboarding mistakes * 16:00 What makes a 5-star guest experience * 20:00 Why strategy and systems separate great shows from forgettable ones * 28:00 The right way to handle guest communication and tech hiccups  * 41:00 Programmatic ads explained: how to monetize smarter * 48:00 Key takeaways: workflows, relationships, and strategy that win Connect with Greg * Website: https://rss.com/ [https://rss.com/]  * LinkedIn: https://www.linkedin.com/in/gregwasserman/ [https://www.linkedin.com/in/gregwasserman/]  Connect with us * Instagram: https://www.instagram.com/gonorthflow [https://www.instagram.com/gonorthflow]  * YouTube: https://www.youtube.com/@gonorthflow [https://www.youtube.com/@gonorthflow]  * LinkedIn: https://www.linkedin.com/company/northflow [https://www.linkedin.com/company/northflow]  * X: https://x.com/goNorthflow [https://x.com/goNorthflow]  * Website: https://northflow.io/ [https://northflow.io/]

019: The Systems That Built a 6-Figure Podcast Agency | Mathew Passy on Workflows, Clients & Boundaries

Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap.  From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger. — Some podcasters stay small because they try to do everything themselves. In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Mathew Passy, host of Podcasting Tech and founder of Suite Recording and Conntap, to unpack what it really takes to scale your production business, build the right systems, and lead a happy team. Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success. You’ll learn: * Why valuing your time is the key to long-term success * How to set boundaries with clients without losing business * The systems and SOPs that keep multi-show teams running smoothly * The difference between good production and great client experience #BehindTheWorkflow #MathewPassy #PodcastProduction #PodcastWorkflow #PodcastSystems #PodcastBusiness #PodcastAgency #SuiteRecording #Conntap #Northflow #PodcastEditing #PodcastStrategy #CreatorBusiness #PodcastTools #Podcasting2025 #PodcastingTips We talk about: * 00:00 Introduction and Guest Introduction * 01:40 How Mathew got started in podcasting * 05:30 Building Suite Recording and Conntap * 10:00 The importance of project management for podcasters * 14:00 Systems, SOPs, and templates that scale * 19:00 Pricing, boundaries, and client experience * 27:00 Balancing quality, consistency, and team happiness * 33:00 Mathew’s top 3 takeaways for podcasters * 35:00 Final thoughts + where to connect Connect with Mathew * Website: https://suiterecording.com/ [https://suiterecording.com/]  * LinkedIn: https://www.linkedin.com/in/andreea-coscai/ [https://www.linkedin.com/in/andreea-coscai/]  * Instagram: https://www.instagram.com/mathewpassy [https://www.instagram.com/mathewpassy]  * X: https://x.com/mathewpassy [https://x.com/mathewpassy]  * Threads: https://www.threads.com/@mathewpassy [https://www.threads.com/@mathewpassy]  * https://conntap.com/ [https://conntap.com/]  Connect with us * Instagram: https://www.instagram.com/gonorthflow [https://www.instagram.com/gonorthflow]  * YouTube: https://www.youtube.com/@gonorthflow [https://www.youtube.com/@gonorthflow]  * LinkedIn: https://www.linkedin.com/company/northflow [https://www.linkedin.com/company/northflow]  * X: https://x.com/goNorthflow [https://x.com/goNorthflow]  * Website: https://northflow.io/ [https://northflow.io/]

018: Podcast Workflows & Marketing That Actually Drive Growth | Andreea Coscai (Eurowaves)

What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Andreea Coscai, producer, marketer, and founder of Eurowaves, the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the systems and strategies that help podcasters grow with purpose. You’ll learn: * The key differences between European and North American podcasting and what each market can learn from the other * How workflows and organization free you up to be more creative (instead of less) * Why newsletters are one of the most underrated podcast growth tools in 2025 * How to pitch podcasts with intention (and stop the copy/paste trap) * Smart repurposing strategies that turn every episode into multiple pieces of content * Why going global is the next big opportunity for indie creators and agencies Whether you’re an indie podcaster, a content marketer, or an agency owner, this conversation will show you how to stay organized, think globally, and market your podcast with impact. 🎧 Listen in and discover how to grow smarter, not harder, in today’s podcasting landscape. #PodcastGrowth #PodcastWorkflows #BehindTheWorkflow #PodcastMarketing #Eurowaves #ContentRepurposing #PodcastStrategy We talk about: * 00:00 Introduction and Guest Introduction * 03:29 The Power of Podcasting * 05:00 Creating Impactful Content * 08:50 Podcast Production and Repurposing Strategies * 21:46 Client Onboarding and Operations * 26:00 Signature Framework: Content to Community to Commerce * 30:05 Key Takeaways and Final Thoughts Connect with Andreea * Website: https://eurowaves.substack.com/ [https://eurowaves.substack.com/]  * LinkedIn: https://www.linkedin.com/in/andreea-coscai/ [https://www.linkedin.com/in/andreea-coscai/]  * Instagram: https://www.instagram.com/andreeacoscai/ [https://www.instagram.com/andreeacoscai/]  Connect with us * Instagram: https://www.instagram.com/gonorthflow [https://www.instagram.com/gonorthflow]  * YouTube: https://www.youtube.com/@gonorthflow [https://www.youtube.com/@gonorthflow]  * LinkedIn: https://www.linkedin.com/company/northflow [https://www.linkedin.com/company/northflow]  * X: https://x.com/goNorthflow [https://x.com/goNorthflow]  * Website: https://northflow.io/ [https://northflow.io/]

017: How to Be Seen: Scaling Podcast Visibility & Sales with Tahjma VanBuren

What if your podcast episodes could do more than just sit on Apple and Spotify? In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales. You’ll learn: * Why podcasting is the most intimate and impactful content format * How to repurpose episodes into blogs, emails, and social clips that actually convert * The #1 mistake podcasters make with repurposing (and what to do instead) * Why visibility isn’t about you—and how to show up with confidence anyway * How to build workflows and systems that keep you consistent without the burnout Whether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places. 🎧 Listen in and discover how to turn your content into connection, and your connection into commerce. #PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur We talk about: * 00:00 Introduction and Guest Introduction * 03:29 The Power of Podcasting * 05:00 Creating Impactful Content * 08:50 Podcast Production and Repurposing Strategies * 21:46 Client Onboarding and Operations * 26:00 Signature Framework: Content to Community to Commerce * 30:05 Key Takeaways and Final Thoughts Connect with Tahjma * Website: https://www.imovesmanagement.com/ [https://www.imovesmanagement.com/]  * LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ [https://www.linkedin.com/in/tahjma-vanburen/]  * Instagram: https://www.instagram.com/tahjmavanb [https://www.instagram.com/tahjmavanb]  Connect with us * Instagram: https://www.instagram.com/gonorthflow [https://www.instagram.com/gonorthflow]  * YouTube: https://www.youtube.com/@gonorthflow [https://www.youtube.com/@gonorthflow]  * LinkedIn: https://www.linkedin.com/company/northflow [https://www.linkedin.com/company/northflow]  * X: https://x.com/goNorthflow [https://x.com/goNorthflow]  * Website: https://northflow.io/ [https://northflow.io/]