Between 2 Brands Podcast

Ep. 74 - John Cudahy from SAAGNY

Oh, you know it’s time to drop Ep. 74 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill asks why no one seems to be buying World Cup merch and gives some possible answers. Afterwards, Bill is joined by the Executive Director of SAAGNY, John Cudahy. They discuss a wide range of topics including the challenges of managing a board, the move of Promotions East from Atlantic City to New York City, and whether private equity money is good or bad for the industry. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

Ep. 73 - Bobby Lehew from commonsku

Better buckle up because it’s time for Ep. 73 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about “pre-vacation brain” and the very interesting bond between celebrations of life and branded merch. He is then joined by the Chief AI Officer at commonsku, Bobby Lehew. They discuss his journey from distributor to service provider, take a deep dive into AI and the use in the promotional products industry, and compare notes on speaking in front of people professionally. This is a great conversation and one you don’t want to miss. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

Ep. 72 - Rachel Levin from HALO Branded Solutions

It’s Friday, which means it’s time for a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick off Ep. 72, Bill shares some industry quick hits of the happenings in the world of branded merchandise After that, he is joined by the Vice President of Sales for HALO Branded Solutions, Rachel Levin. During a wide-ranging chat, they discuss what she’s learned at each stop during her career, the importance of mentorship, and take a VERY interesting dive into the psychology of branded merchandise from an end-user point of view. There are some outstanding takeaways here, so get your notepad ready! HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

Ep. 71 - Kenny Ved from Fossa Apparel

You KNOW it’s time to drop Ep. 71 of the Between 2 Brands #podcast like it’s hot! This week in the Opening Shot, your host, Bill Petrie, talks about the curious move of a shoe manufacturer pivoting 180 degrees to become an AI infrastructure company – a truly bizarre story. After that, he is joined by Fossa Apparel’s Chief Revenue Officer, the one and only Kenny Ved. During a thoughtful conversation, they discuss lessons he learned being the face of a large supplier, the goals he has for Fossa, his thoughts on peer recognition, and they debate who should be on the Mount Rushmore of Comedy. Trust us, you don’t want to miss this! This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

Ep. 70 - Emily Codner from iPROMOTEu

It’s the Ides of May which means it’s time to drop Ep. 70 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill talks about the branding of American institutions with the personal brand of the sitting president PURELY from a marketing (not political) perspective. After that, Bill welcomes Emily Codner from iPROMOTEu to the show where they discuss her industry journey, the need to elevate women in our industry, her thoughts on attending her first PPAI LEAD event, and why Hanson is the greatest band in the history of ever. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!