The Field Guide by BizMarketing

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Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.

How fatcork Built a Direct-to-Consumer Champagne Business

In this episode of The Field Guide, Peter Wilson sits down with Brian Maletis, founder of fatcork [https://fatcork.com], a Seattle-based company that imports small-producer champagne directly from France and sells it to customers across the United States. Brian shares the story behind fatcork and how a career that started in the family wine distribution business eventually led him to launch his own company focused entirely on grower champagne. From harvesting grapes in Italy to working in the wine industry in New York City and ultimately starting fatcork in Seattle, Brian explains the path that led him to build a direct-to-consumer champagne business. Peter and Brian discuss the challenges of starting and sustaining a niche business, how the traditional wine distribution system works, and why fatcork takes a different approach by controlling the process from the grower’s cave in France to the customer’s doorstep. They also talk about the realities of entrepreneurship, the long timeline required to build a business, and why Brian believes champagne should be opened not just for celebrations—but to create them. Show Notes Guest Brian Maletis Founder, fatcork What fatcork Does * Imports small-production champagne from growers in the Champagne region of France * Stores and distributes it from a temperature-controlled champagne cave in Seattle * Ships directly to consumers across the United States fatcork Topics Covered The fatcork Business Model * Importing champagne directly from small producers * Operating as importer, distributor, and retailer * Shipping champagne directly to consumers across the U.S. Brian’s Path Into the Wine Business * Growing up in a family wine distribution business in Portland * Early experience delivering beer and wine to stores and restaurants * A formative harvest experience in Italy * Learning the wine industry while working in New York Discovering Grower Champagne * Moving to Seattle and entering the world of small-producer champagne * Understanding the difference between major champagne houses and grower producers * Why Brian focused his business entirely on grower champagne Starting fatcork * Completing the Executive MBA program at the University of Washington * Writing the business plan that became fatcork * Launching the company in 2010 Lessons From 16+ Years in Business * The reality behind building a niche business * Why entrepreneurship is harder than it often appears * The importance of persistence and long-term commitment Champagne and Everyday Moments * Why champagne doesn’t have to be reserved for special occasions * The idea of opening a bottle to create a special moment Key Takeaway Building a successful niche business often means committing to a very specific idea and staying with it for years. Brian’s experience with fatcork shows how focusing on a unique product—in this case, grower champagne—can create a differentiated business in a crowded market. Resources fatcork https://fatcork.com [https://fatcork.com] Podcast The Field Guide Practical marketing and leadership insights for business owners, hosted by Peter Wilson of BizMarketing.

4. mar. 2026 - 42 min