Bizcasters

Why Your Podcast Isn’t Working (Even When You’re Doing Everything “Right”)

You’re consistent. You’re publishing. You’re doing everything “right”—but your podcast still isn’t moving the needle for your business. What gives? In this episode of Bizcasters, I break down the 4 core areas every business podcast needs to get right if it’s going to generate real results: Content, Visibility, Monetization, and Strategy. You’ll hear a real-world story of a 400-episode podcaster who hit a wall, and what we uncovered when we took a closer look. If you’re ready to stop guessing and start growing, grab your free Profitable Podcast Scorecard. It’s quick, actionable, and includes bonus personalized feedback from me. 🎯 Take the scorecard [https://bizcasters-podcast-audit.scoreapp.com]

How a Podcast Series Can Warm Leads Without the Sales Ick

Struggling to follow up after networking events or sales conversations? A limited podcast series might be your secret weapon. In this episode, I break down why most follow-up messages fall flat—and how a podcast series can help you create connection, show your value, and make sales easier (without ever feeling salesy). You’ll hear creative examples from real podcasters and learn how to turn one short series into your go-to asset for nurturing leads.

Harnessing Podcast Series for Business Growth with Kerry Dobson

Want to have a podcast but not the pressure of weekly content creation? Maybe you aren’t really looking to create a show – but want a better way to follow up with new connections or a more creative lead magnet. Maybe you’d like a personalized approach to answering potential customer questions. Or do you want a really unique way to reach out to your ideal clients that showcases your expertise and give them a deeper connection with you? Then maybe you should consider a podcast series. In this episode, I sit down with The Book Desserts host Kerry Dobson and we talk about how she has leveraged a 10-episode podcast series to accomplish all of that and more. We also get some bonus insights into how Kerry is leveraging a private podcast as an alternative to your typical weekly newsletter and the benefits her business has seen from this strategy. For anyone who thinks that podcasting is a burden but really loves the authenticity that having your voice lends to your content, this episode is for you! Catch up with Kerry: It’s never just the book that has the most impact- it’s what you do with it afterwards. Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers? One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do. If you think about the impact that you want to have, you want to go beyond the pages of your book using author-led groups, then this podcast is for you.  Connect with Kerry [https://www.jjdak.com] The Books Desserts Podcast Series [https://TheBooksDessertsPodcastSeries] Join her private podcast, The Great Group Revolution [https://app.helloaudio.fm/feed/441d3a0f-2a17-4328-8039-009fab06fd30/signup]

Battling Imposter Syndrome - Strategies for Podcasters

Is your impostor syndrome holding you back from having the show you have always wanted in your business? What if instead of seeing imposter syndrome as a negative, we looked at the feelings of impostor syndrome as a signal that we are growing and taking on new challenges. The trick then becomes not to let imposter syndrome prevent us from taking the opportunities that are presented to us (or making those opportunities for ourselves). So today I wanted to share with you some ways that you can first identify if you have imposter syndrome and then some ideas on how you start to battle those feelings so that you can keep growing and moving forward. So lets dive in! [00:58] Identifying Imposter Syndrome [01:25] Common Signs of Imposter Syndrome [03:18] Coping with Imposter Syndrome [04:48] Practical Tips to Beat Imposter Syndrome [06:45] Idea #1: Work with People You Deeply Trust [09:58] Idea #2: Reframe Your Thoughts and Celebrating Wins [11:25] Idea #3: Get Out of Your Own Head [12:11] Idea #4: Implement Strategies for Your Type of Imposter Syndrome [14:14] Idea #5: Normalize Failure in Your Process [16:05] Talk to Me About Your Show Idea [16:39] A Message of Encouragement for You

Which Podcast Hosting Style Should You Use with Brooke Sellas

LET'S TALK ABOUT HOSTING STRATEGIES FOR YOUR PODCAST WITH BROOKE SELLAS OF B SQUARED MEDIA When looking at ways to launch a podcast for your businesss many people will debate adding in a co-host to their show. So I just knew we needed to talk to Brooke Sellas of B Squared Media. She has been the co-host of several successful shows (including Marketing Companion with Mark Schaefer [https://businessesgrow.com/podcast-the-marketing-companion-2/]) and was the solo host for Social Media Examiner’s Marketing Agency Show [https://bsquared.media/marketing-agency-show/]. I knew I wanted to talk to her about her different roles to give you insiders look at what its like to have a co-host and what its like to host a show for someone else brand. We dive into her experiences, her advice on how to get started, how to find and handle guest and even how to best pitch for a guest spot on bigger shows. You'll learn why she says "Don't be like me!" and what she would like to see you do instead! Its all wrapped up with a lot of laughs, the way a podcast show should be (in my humble opinion!) Let me know what your top takeaway was. [00:00] Things that changed since the recording [01:52] Meet Brooke Sellas [03:07] Brooke talks about being a co-host [19:18] Brooke talks about being a solo host for someone else’s podcast [26:51] Given her experience, does Brooke recommend co-hosting or having a solo show? [27:48] How does Brooke recommend getting pass impostor syndrome? [33:19] Brooke's Tips for leading a great interview [34:59] Don't be afraid to say no to guests [37:52] Brooke talks about finding the right guests for your podcast [40:48] Our advice for pitching to be a podcast guest [43:43] Connect with Brooke Get all of the details on our website at https://sarahscottstudios.com/which-podcast-hosting-style-should-you-use/ [https://sarahscottstudios.com/which-podcast-hosting-style-should-you-use/]